The Giuseppe Zanotti x Bearbrick will make its inaugural showcase during the toy’s summer experiential in Macau.
To celebrate the 2023 Bearbrick summer event in Macau, luxury Italian footwear brand Giuseppe Zanotti and Japan’s Medicom Toy have teamed up to create a special edition design of the bear-shaped toy.
Making its debut this summer, Giuseppe Zanotti’s iteration of the iconic Bearbrick arrives in a glossy black base with contrast silver ears and paws. A micro illustration of crystals is artistically applied across the bear’s face and feet, echoing the designer’s use of strass in its collections. Lastly, the house’s signature is marked on the front of the toy and the logo is stretched down the back.
“More than just a toy, Bearbrick is a symbol of modern design, interwoven across culture, fashion, art and music,” says Giuseppe Zanotti. “For my edition, I wanted to create an object that aligned with my design ethos — playful and of-the-moment, but also sophisticated and glamorous.”
The Giuseppe Zanotti x Bearbrick is available in three sizes: 100% and 400%, sold as a set; and the super large 1000%. It will be unveiled at Medicom Toy’s interactive exhibit at the Galaxy Macau, an annual event featuring an art workshop, art forum, celebrity collaborations and a multi-sensory art installation, on 31 July.
(Lead and featured images courtesy of Giuseppe Zanotti)