Founded in Australia and having made its way to Hong Kong last fall, 10×10 is a philanthropic initiative that aims to turn fundraising into “fun raising”. To do this , 10×10 hosts charity events that follow the format of reality TV shows such as Shark Tank and Dragons’ Den: representatives from different charity organisations speak about their cause to a panel of judges and the audience, who then decide which charity to donate to.

10×10’s second charity cocktail in Hong Kong was held at California Tower last night, where the the theme of “Invisible Hong Kong” brought together three grassroots charities: Mission for Migrant Workers, Society for Community Organisation SOCO and Richmond Fellowship of Hong Kong. Click ahead to see photos from the cocktail event.