October is synonymous with the colour pink, and more importantly, the causes and vibrant calendar of social activism it represents. While many are familiar with the annual Pink Dot, celebrating the LGBT+ community and their allies, the entire month also calls for widespread attention to spreading breast cancer awareness.

According to the Centre for Health Protection (CHP), breast cancer is the third leading cause of cancer-related deaths for women in Hong Kong. Speaking at a recent press conference for the first-ever case-control study on the risk factors connected to breast cancer, Dr. Polly Cheung, founder of the Hong Kong Breast Cancer Foundation and Chairman of Hong Kong Breast Cancer Registry Steering Committee, shared that one in 16 Hong Kong women will be afflicted by breast cancer throughout their lifetimes. Hong Kong is also among the top cities in Asia for women suffering from breast cancer, where cases have tripled over the past 30 years.

With the government’s support to reduce breast cancer mortality rates and advanced stage cases, one life-saving solution is to increase early detection through population-wide screening programmes, said Cheung. Recent research findings seem to connect unhealthy lifestyles with breast cancer risk: Women who reported high stress levels were at a 240% higher risk for breast cancer, and obesity and lack of exercise increased risk by 46% and 53% respectively. In light of this, it’s more imperative than ever to raise awareness for the facts, as well as ally with institutions, brands and entities that also support the cause.

If you’re looking for more ways to get involved and show solidarity (you can also donate to the HKBCF here), check out all the pink happenings popping up around town this month.

1
Hong Kong Cancer Fund

A large part of HKCF’s Pink Revolution fundraising campaign includes Shop For Pink, which gathers more than 20 retailers and restaurants to raise money to support individuals affected by breast cancer, as well as their family and caregivers. Participating brands range from Calvin Klein to Amika both selling limited edition wares, Pure Apparel with their Ivory Blush collection, a pink-themed menu at BB Jazz Lounge in Central, as well as City’super’s fundraising cooking classes. “Self-checks and early detection can save lives, but the need for supportive care is as important as ever. Our aim is to provide lasting support to anyone facing the psychological, physical, emotional and financial burdens that come with cancer,” said Sally Lo, founder and chief executive of HKCF.

Learn more about the pink promotional items you can shop for here.

2
Ellermann

Ellermann’s reputation in extravagant blooms and arrangements is pretty much unparalleled. If you’re thinking of gifting a fresh bouquet to a loved one this October, why not make it pink? Shop from three pink-hued styles in the Think Pink range this month with 10% of the proceeds donated to the Hong Kong Breast Cancer Foundation.

The blooms are available exclusively at Lane Crawford in-store or online, or at Ellermann’s Pacific Place boutique.

3
Estée Lauder Companies

Estée Lauder Companies has been supporting the cause for breast cancer awareness for over two decades. In addition to generous donations and outreach programmes, they also release a yearly Pink Ribbon Collection, with proceeds from limited edition products from their brands going towards the Breast Cancer Research Foundation. Items this year include Aveda’s pink moisturising creme, Clinique’s limited edition Dramatically Different Moisturising Lotion, brand new lip shades from Bobbi Brown, and Estée Lauder‘s limited edition Advanced Night Repair serum in a dashing shade of pink.

See the full list of items here.

4
Lights//Out

When: 20 October

Fight cancer by boxing it out this month: Since opening this summer, Lights//Out has been exploding in popularity for their feel-good boxing fitness classes matched with thumping good tunes. The classes will be free on 20 October, in honour of breast cancer awareness, with participants encouraged to make a donation at the reception to benefit the HKBCF.

Lights//Out, 3/F, Block C, Sea View Estate, 8 Watson Street, Fortress Hill, Hong Kong, +852 2512 2262

5
Mrs. Pound x Benefit Cosmetics

When: 13 October, 5-8pm
Price: HK$350 from Ticketflap

Makeovers, goodie bags, and delicious, free-flowing cocktails: Mrs. Pound and Benefit Cosmetics’ Bad Gals’ Night Out is shaping up to be the ultimate girls’ night in town, with a portion of ticket sales going towards the Hong Kong Breast Cancer Foundation. If you can’t make it out to the occasion, head to Mrs. Pound any time this month to try one of two limited edition cocktails in honour of breast cancer awareness month: the “Gabrielle Chanel” is influenced by the icon’s love of bubbly cocktails, featuring FAIR Vodka, pineapple, lime, Amaretto Disaronno and prosecco; and the “Vera Bride” is all about the modern style of Vera Wang with Citadelle gin, rose liqueur, lemon juice, egg white and Kahlua. HK$5 from each cocktail sold will go to the charity.

Mrs. Pound, 6 Pound Lane, Sheung Wan, Hong Kong, +852 3426 3949

6
Komune

It’s perhaps the best time of year in Hong Kong to enjoy a breezy rooftop drink. Over in the Southside, Komune has created a limited edition cocktail to celebrate and show solidarity for the cause this month. The “Soft Kiss” (HK$90) is a vibrant and refreshing pink cocktail, featuring Tanqueray gin, lime syrup, fresh redcurrant, basil and topped off with Peychaud’s bitters. HK$10 from each cocktail bought will be donated to the HKBCF.

Komune, 64 Wong Chuk Hang Road, Aberdeen, Hong Kong, +852 3460 8157

7
Te Quiero Mucho

Margaritas and Pink October couldn’t be a better combination: Shaking up the “Pink Awakening” (HK$80), the new Te Quiero Mucho at Mojo Nomad Central is bringing us a spin on the popular Mexican concoction with Cimarron tequila, cointreau, grenadine and a splash of lime. HK$10 from each cocktail sold will be donated to the HKBCF.

Te Quiero Mucho, Mojo Nomad Central, 286 Queen’s Road Central, Sheung Wan, Hong Kong, +852 3423 3286

8
Dr. Fern’s Gin Parlour

When: 20 October, 5-7pm
Price: HK$600 from Ticketflap

Gin enthusiasts can get their dose of Dr. Fern’s exquisite selection while also supporting the Hong Kong Breast Cancer Fund this month. Customers can order from two new “prescriptions”, starting with the “Dr. Her”, which features Barr Hill gin, rhubarb and rose syrup, lemon juice and egg white; and is inspired by Elizabeth Blackwell, the first woman to receive a medical degree in America. The second cocktail to try is the “Hayman’s Three Women”, which is influenced by the three ladies who English distiller Christopher Hayman respects the most: his mother, wife and his daughter. The drink itself features Hayman’s Sloe Gin and yuzu tonic. Like sister bar Mrs. Pound, HK$5 from each drink will go towards the HKBCF.

For those looking to pick up further gin knowhow, you’ll want to book in for a spot at the “Dr. Her” masterclass on 20 October, where you’ll get to experiment with four different gins. A portion of proceeds from ticket sales will go towards the charity.

Dr. Fern’s Gin Parlour, Shop B31A, B1/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, +852 2111 9449

9
Hotel Icon

When: Available through 30 November, Mon–Fri 3:30–5:30pm; Sat–Sun and public holidays 3–5pm, 5–7pm.
Price: HK$288 per person, HK$546 per two person

Taking over Hotel Icon’s lobby dining room Green, the Pink Sensation Afternoon Tea this month aims to help raise awareness for the cause. The hotel has also given a generous donation to the Hong Kong Hereditary Breast Cancer Family Registry, while the afternoon tea is awash in hues of pink, with savoury treats including taramasalata with caviar, pastrami reuben sandwiches, and delectable desserts such as a vanilla strawberry rose panna cotta, swan-shaped raspberry coulis with rose choux, and unlimited Häagen-Dazs pink ice creams. Wear your best pink outfit, and you’ll also receive a complimentary Pink Sensation beverage to go with your afternoon tea.

Hotel Icon, 17 Science Museum Road, East Tsim Sha Tsui, Hong Kong, +852 3400 1300

10
Gaucho

Available throughout October is Gaucho’s Pink Menu, with a portion of proceeds going to the HKBCF. A delicate lomo carpaccio starts off the feast, dressed in marie rose sauce for a light and refreshing appetiser. A main course of pink seafood risotto anchors the meal with a vibrant beetroot-based stock, poached salmon and grilled prawns before ending with a light strawberry Eton Mess. Book in on 29 October for a charity luncheon hosted by the Hong Kong Breast Cancer Fund, which includes an enlightening health talk and charity sales by Laurèl.

Gaucho, 5/F, 31-31A, Queen’s Road Central, Hong Kong, +852 2386 8090

11
Opera Gallery

This just might be the easiest way to show your support to breast cancer awareness this month. Simply walk through the doors of Opera Gallery and the gallery will donate HK$10 to the HKBCF.  You’ll be supporting the cause while also getting a chance to scope out some of the most gorgeous Asian abstract art in town, featuring masterworks by Zou Wou-ki and Chu Teh-chun as well as contemporary revelries. The exhibition lasts throughout the entire month of October.

Opera Gallery, W Place, 52 Wyndham Street, Central, Hong Kong, +852 2810 1208

12
Palm Court, The Langham, Hong Kong

When: Through 18 November
Price: HK$348 per person, HK$598 for two; With Perrier-Jouet N.V. Blason Rosé Champagne HK$528 per person, HK$888 for two.

The Langham, Hong Kong’s own pink livery makes for a naturally apt partnership to support breast cancer awareness as the official Pink Partner of the HKBCF. Available through mid-November, the Think Pink Afternoon Tea at Palm Court brings together a delectable medley of pink sweets: think baked pistachio cream tartlet with strawberry compote and a heart-shaped white peach mousse for sweets; and savoury delights including tomato bread with pomegranate cream cheese and a red pepper mini quiche. Served with Palm Court’s signature warm scones, the afternoon tea makes for the ultimate midday treat — the only thing that’s missing is to clink a glass or two of rosé. HK$10 of every afternoon tea set sold will go towards the HKBCF.

The Langham, Hong Kong, 8 Peking Road, Tsim Sha Tsui, Hong Kong, +852 2132 7898

13
Pink Run HK

When: 11 November, 10am–4pm

Hosted by the Hong Kong Hereditary Breast Cancer Family Registry, Pink Run HK is a series of charity races benefiting the non-profit itself, which aids those affected by hereditary breast cancer. Teams or individuals can choose from a family 1K run, a women’s or men’s 5k race, as well as a fun 100m Pink Heels race (yes, wearing a minimum of 1.5-inch high heels to complete it), all located along Stanley promenade and main street. Don your best pink athletic wear and enjoy a fun day out with family and friends to support a good cause. Learn more here.

Stanley Main Street, Stanley, Hong Kong

14
Nood Food

Even your post-gym smoothie can show your support in honour of Breast Cancer Awareness Month. Nood Food’s limited edition Pink Smoothie is a gorgeous shade of magenta thanks to beetroot, and is packed with the goodness of strawberry, carrot, cucumber, celery, ginger, lemongrass and more. Priced at just HK$68 for a regular sized cup, HK$20 of each smoothie sale will go towards Maggie’s Cancer Caring Centre.

Nood Food, various locations including 2/F, Kinwick Centre, 32 Hollywood Road, Central, Hong Kong, +852 8199 8189

Evelyn Lok
Managing Editor
When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.