A Cartier performance starring the musical talents of Keung To, Terence Lam and Panther Chan.
Originally launched in 1985, the Pasha de Cartier watch was conceived around the notion of a ‘square inside a circle’; a design feature highlighted by a circular case surrounding a squared-off railway minutes track. Resurrected from hiatus last year through a star-studded campaign fronted by Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, the Pasha de Cartier spotlights the individualist. The one of a kind. The square-peg-in-a-round-hole, realised and personified.
The five ambassadors — each, respectively, at the top of their careers as actors, musicians and artists alike — were chosen to represent a new generation of creatives. New blood, new perspectives and new pathways to self-discovery and expression.
“Since its creation in the 1980’s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism,” said Arnaud Carrez, International Marketing and Communications Director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
This same spirit of boundless creativity is brought forth for the Hong Kong audience with a streamed performance ‘MAKE YOUR OWN PATH Live’, curated and presented by Cartier, featuring a trio of local talents: pop icon Keung To, singer-songwriter Terence Lam and recording artist Panther Chan on 25 March, 9pm Hong Kong time. The six-song playlist will include the debut performance of ‘Master Class‘ by Keung To.
(Images courtesy of Cartier)
Tune into the Cartier MAKE YOUR OWN PATH Live performances here on 25 March at 9pm, or on Keung To, Terence Lam and Panther Chan’s respective Instagrams.