While lingerie is a popular gift choice for Valentine’s Day, it requires an immense amount of courage for men to walk into a lingerie store without feeling self-conscious. That’s why Sheer, Hong Kong’s premier lingerie and swimwear boutique, invited the gentlemen of our city to their pre-Valentine’s Day party, co-hosted by Prestige, at its Landmark store, where guests enjoyed a luxurious shopping experience over whisky, sweets, and demonstrations from lingerie models. There was also a calligrapher on hand to offer personalised romantic messages to go with all Valentine’s Day purchases. Click ahead to see scenes from the party.
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