While lingerie is a popular gift choice for Valentine’s Day, it requires an immense amount of courage for men to walk into a lingerie store without feeling self-conscious. That’s why Sheer, Hong Kong’s premier lingerie and swimwear boutique, invited the gentlemen of our city to their pre-Valentine’s Day party, co-hosted by Prestige, at its Landmark store, where guests enjoyed a luxurious shopping experience over whisky, sweets, and demonstrations from lingerie models. There was also a calligrapher on hand to offer personalised romantic messages to go with all Valentine’s Day purchases. Click ahead to see scenes from the party.

1
2
3
4
5
6
7
8
9
10
11
Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.