The “A.I.N.Y.” singer-songwriter is partnering with Warner Music China to present Revelation, a 14-track album exploring love and life.
As the Greek aphorism goes, “Know thyself”. For G.E.M., it means to dissect her understanding of love and life then write a compilation of 14 songs elaborating on it. On 16 July, the Forbes “30 Under 30” nominee broke her six-month silence on social media by announcing the release of her latest album, Revelation.
“In the age of EPs and singles, people’s patience to savour a song from beginning to end seems to wear thin; and I wrote fourteen songs in my upcoming album. Every one of them represents a revelation very dear to me, for they taught me more about myself and about love,” G.E.M. wrote. “To really encourage listeners to pay attention to the songs, I came up with the concept of serial music videos — there’s a music video for each track, but together they are telling a story.”
And it all starts from the teaser for the first track, “Afterland”. Playing the role of Gloria, the singer sets the tone with a 30-second monologue outlining the vibrant life in the futuristic utopian universe she hails from. Check out the stunning visuals and sublime world building below:
“Revelation is a two-part album. The first half is my message to heaven, and the latter is the reply from heaven,” G.E.M. explains further. “This album marks my path to revelation. I look forward to sharing my new songs with my fans, both old and new.”
In other Mandopop news, have a look at Jay Chou’s self-directed music video for his new album ‘Greatest Works of Art‘.