Nothing prompts that fun, celebratory feeling much more than the cameo appearance of Moët & Chandon’s shiny gold foil; a glistening harbinger of good times to be had. For Moët Impérial’s first-ever limited-edition redesign, AMBUSH’s Yoon Ahn — collaborator extraordinaire — pares back the shine in favour of her signature minimalistic notes. It’s black and white, baby.
Over a century and a half (152 years, to be exact) of brand building culminates to this very moment; the moment where brand signatures like Moët & Chandon’s Moët Impérial champagne leave the nest — fly the coop, even — whilst retaining a recognisability that’s undeniable.
Respect for this time-forged recognisability is something Yoon Ahn held near and dear during her creative process. “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial,” said Ahn. “It was a great challenge given their recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to these iconic champagne.”
Rather than unravel 152 years of heritage, this limited-edition redesign retains the blueprint of the original, choosing only to substitute the colourway as its main redesign component. The gold foil at the bottleneck, as thus, darkens to black. The branding label lightens and elevates; now, white with embossed text. A gold-casted symbol of excess, indulgence and history brought into the present with design choices that nod at sleek modernity.
A portion of profits from the sale of this limited-edition capsule will be donated to the World Land Trust, in efforts to preserve the Canandé Reserve in the Ecuadorian Chocó, one of the world’s most threatened tropical forests.
AMBUSH x Moët & Chandon’s limited-edition Moët Impérial champagne can be purchased at select retailers. Learn more here.
