Alcohol conglomerate Diageo is leading the charge on the sustainable spirits front with its new 100 percent plastic-free, paper-based bottle, marking a definitive shift in the possibilities of how we package spirits.

This move comes in the thick of an alcohol industry evolving to adopt sustainable norms. These moves, commonly focused at the bar counter, have recently reached the manufacturing line. Diageo’s new invention comes hot on the heels of inventions like Proof & Company’s Eco Spirits, a new minimal waste packaging that aims to end the need for single-use glass and plastic by supplying spirits to bars in reusable metal vessels.

But Diageo’s innovative solution is able to change the game across the supply chain. The entirely recyclable bottle, made from sustainably-sourced wood pulp, is invented by Pulpex Limited, Diageo’s new green technology arm.

The entirely scalable bottle will enable other brands to adopt and size this novel bottle according to their needs, with potentials reaching far beyond alcohol. The quality of the product will not be compromised even when housed in a different skin, as Pulpex Limited crafts its vessels to be food-safe too.

The Pulpex bottle. (Photo credit: Diageo)

“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking,” commented Ewan Andrew, Chief Sustainability Officer at Diageo.

The first run of the new Pulpex Limited paper bottle will take place in early 2021, starting with Johnnie Walker. Diageo’s 200-year-old brand will see its flagship whiskies rehomed in this green fashion, and go to retail.

“It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence,” said Andrew.

Innovations like this are truly a shining light in the global food and beverage scene’s push for sustainability. Outside of this sector, who knows what Pulpex Limited’s bottles can apply to? Household products, beauty goods, craft wares? Time is the limit.

This article was first published on Lifestyle Asia Singapore.

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