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Jacquemus (yes, you read that right) is launching a CBD drink on 30 November

First, it was a toe dipped into beauty (to launch, allegedly, in 2022). Then, a surprising electric bicycle collaboration (also: pink). Now, Jacquemus expands its stunning universe even further with a canned CBD drink.

Simon Porte Jacquemus is every bit a Renaissance Man, having already forayed into the F&B industry with Citron and OURSIN, a café-and-restaurant establishment — the former on the first floor; the latter on the second at the Galeries Lafayette department store on Champs-Élysées — opened in collaboration with Caviar Kaspia in 2019.

Pinking about the Jacquemus x Chilled CBD drink…

Beyond a release date, a magenta-pink colour story and a hand-held can enveloped with stickers, not much has yet been revealed about the CBD-infused drink. What we do know, however, comes from a sneaky tag of @chilled_drinks on Instagram, which means the drink in questions should be rendered with no sugar, no sweeteners and a 20mg dosage of CBD per serving.

Follow Jacquemus’s foray into CBD on their Instagram.

Joey Wong
Constantly in pursuit of a multi-hyphenated career, Joey has written her way through fashion trends, youth culture and luxury retail in New York and Hong Kong. Beyond internet adventures tracking down the perfect vintage find, you can probably catch her sipping on her third oat milk latte of the day in the city’s newest café. She’s currently mourning the loss of TikTok in Hong Kong.