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Aston Martin’s first SUV, the HK$2.98 million DBX, lands in Hong Kong

The 106-year luxury British marque, synonymous with the debonair class, not to mention strength and speed of James Bond with its countless appearances in the spy films across the decades, has recently unveiled its first entry into the SUV category.

Aston Martin unveiled the new DBX SUV model in Hong Kong last week at its recently opened service centre and showroom in Kwun Tong, stepping into a bold new chapter for the historic marque.

Not only is it the first-ever full size five-seat model for a manufacturer traditionally known for their streamlined supercars, the DBX adheres to Aston Martin’s signature knack for speed and power. The DBX is powered by a 4-litre, twin-turbocharged V8 engine that’s found in the DB11 and Vantage, now tuned to deliver 550ps and 700nm of torque specifically for a model of this heft, hence making it “the highest performing V8 engine in current range.” The SUV will showcase the engine’s characteristic roar as it hurtles from 0–100 km/h in 4.5seconds, with a top speed of 291 km/h, but also features cylinder deactivation to enhance fuel economy during regular driving conditions.

With its first SUV, Aston Martin naturally offers a spotlight on anti-roll measures throughout the vehicle. They have combined adaptive triple volume air suspension with a 48v electric anti-roll control system (eARC) that’s capable of 1,400Nm of anti-roll force per axle, plus electronic dampers: The result is that there’s greater ease of handling throughout versatile terrain, making for a smooth prowess that’s “more akin to that of a sports car than an SUV”, as expected of the luxury marque.

The development for the DBX stretches back four years, with physical testing that began in Wales last year. With the help of the brand’s Female Advisory Board, certain ergonomic tweaks, such as on the armrests, glovebox design and the car’s key control systems, were also made to make this new model slightly more inclusive, with greater sense of driving familiarity and ease of use from the moment you press the ignition.

Designed with luxe comfort in mind, the interior of the DBX exudes the brand’s handbuilt touch, with seat trims in full grain leather by long-term partner Bridge of Weir and headlining and roof blinds in an elegant alcantara finish. There are also options, within the ‘Q by Aston Martin’ personalisation service, to tailor the centre console in lush solid wood, such as walnut, for added elegance and tactility. There are over 54 colour combinations from elegant chocolate Kopi Bronze to handsome Minotaur Green across the AM and Q palettes — and virtually endless combinations when it comes to outfitting the whole thing, from exterior and interior colours down to the hue of its brake calipers (head to Aston Martin’s configurator for some fun building your dream car).

Spaciousness was factored into the design to increase versatility, with 632 litres of boot space and flexible load capacity with folding rear seats, making it a car you’ll want to take with you on your travels, golf trips and ski expeditions. The tailgate also draws inspiration from the Vantage.

A range of packages are available to suit customers’ needs, including a Pet Package featuring a portable washer to help clean pups after a muddy walk; a Snow Package with boot warmers to make the après-ski ride home more enjoyable, and more.

The DBX is on sale now, priced from HK$2,980,000, with Hong Kong deliveries expected to begin in Q3 2020. Check out Aston Martin Hong Kong for more.

Evelyn Lok
Managing Editor
When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.