One of the world’s leading players in yacht building, Sanlorenzo has been known for its ‘made to measure’ superyachts since 1958, building and launching more than 750 boats to date. Based in La Spezia, the company recently expanded its four shipyard sites along the Italian coast, each specialising in different types of yachts of varying sizes, from medium-sized hulls to ships ranging from 40–80 meters and more — aims to expand the new SX line, launched in September, to meet worldwide demand.

Sanlorenzo has made waves in the region since 2015, when it joined forces with Simpson Marine, one of Asia’s largest yacht dealerships. In the past six months alone, three new Sanlorenzo yachts have made Hong Kong their home.

Hong Kong is the ideal Asian playground for these impressive Italian stallions, from models with helidecks and water-toys platforms to mammoth superyachts with glass-bottom swimming pools, with subtle luxuries like thoughtful lighting and acoustics solutions as well as the layout and décor of an Italian-built ship — all catering to different whims and boating lifestyles.

The bespoke aspect of each boat is what draws Asian buyers the most to Sanlorenzo, and in turn, the brand’s passion for delivering details tailored to each customer is what brings customers back — indeed, 80% of the brand’s clients are returning customers.

This year, Sanlorenzo is taking Asia by storm stronger than ever, with brand-new models soon set to make a splash in Hong Kong. Without further ado, let’s take a look at what the Italian brand has in store for us.

For more about Sanlorenzo yachts, contact Hong Kong dealership Simpson Marine, Unit 6, G/F, Aberdeen Marina Tower, 8 Shum Wan Road, Aberdeen, Hong Kong, +852 2555 8377