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Home > Gear > Tech > ‘Lab Report: Kim Kardashian Skims the surface with her new Beats Fit Pro collab
‘Lab Report: Kim Kardashian Skims the surface with her new Beats Fit Pro collab

Available 16 August in shades of Moon, Dune and Earth, Kim Kardashian made sure there’s a pair of neutral-coloured Beats for you.

Apple’s Beats Fit Pro were a “gamechanger” for Kim Kardashian, so much so that they got her thinking: Why don’t headphones, or tech products in general, come in neutral tones?

And after having that thought, Kim, with her same 24 hours in the day as you — albeit with a few hundred million more dollars and connections to the people that make decisions in the world — teamed up with an artist friend to put together a prototype of what that might look like, and pitched it to the Beats team. They went for it (obviously) and Beats x Kim were born.

Kim’s Beats Fit Pro comes in three shades: Moon, Dune and Earth, and each look like a fitting companion to the other product lines in her empire, from neutral-tone shapewear brand to SKIMS to her SKKN skincare line.

There’s no denying they look good — if there’s any downside, it’s even more people talking to you because they don’t realise you have headphones in. Oh well.

The Kim Kardashian x Beats collaboration (US$199.99 / ~HK$1,600.00) drops 16 August on Apple.com and in-store 17 August.

‘Lab Report: Kim Kardashian Skims the surface with her new Beats Fit Pro collab

Nathan Erickson

Editor-in-Chief

Born in Seoul and based in Hong Kong, Nathan has been writing about culture, style and food for some of the world's biggest publications for over a decade. He likes Canon lenses and the films of Chow Yun Fat.


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