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27 Questions: Charlotte Tsuei, ‘ecopreneur’ and founder of Caelum Greene

Hong Kong is a place brimming with talented and intriguing people. In our new 27 Questions column, we get up close and personal with notable Hong Kong personalities, learning about their whims and aversions, pivotal life moments, and hopes and dreams — all in roughly the same time it takes to have a 2-minute speed date.

As sustainability continues to be a hot topic in the fashion industry, innovators and industry leaders such as Charlotte Tsuei are spearheading an eco-friendly fashion movement here in Hong Kong, shifting the attentions of consumers to think about the origins and brand actions of the clothes and products they buy. Tsuei opened Hong Kong’s first athleisure boutique, Caelum Greene, in 2016, and it’s since become a popular destination for Hong Kong’s style- and health-conscious clientele, with a plethora of brands spanning fashion to beauty to home accessories which all focus on natural, organic and chemical-free products and materials.

As founder and chief creative director, Tsuei works hard to make sure the brand stays loyal to its mission of promoting mindfulness and meaningful change in the community, through ongoing brand collaborations, curated style offerings and workshops. Tsuei is a true beacon for the intersection of wellness, lifestyle and sustainability in Hong Kong — not to mention, she’s an absolute fierce business woman and “ecopreneur”. Get to know her better in our snap-shot interview below.

Charlotte Tsuei is the founder of lifestyle and wellness boutique, Caelum Greene.

Name: Charlotte Tsuei
Age: 31
Neighbourhood: Mid-Levels West
Occupation: Ecopreneur / Founder of Caelum Greene

1. What is your life motto?

Savour the journey.

2. What is the best meal you’ve ever eaten in Hong Kong?

The first date with my husband at Joël Robuchon. I had been a vegetarian for about a decade up until that point!

3. Who is your role model?

Jessica Alba. She’s a supermom, wellness entrepreneur and a fellow Taurus.

4. What was your first job?

A barista at Starbucks.

5. What is your drink of choice?

Coconut water.

6. When was the last time you drove a car?

Two weeks ago, as a practice run. I own a Tesla but rarely drive it for the safety of others.

7. What is the best thing in or about your apartment?

Everything! Home is the most important space for me. For months, I worked with one of Hong Kong’s leading sustainability-focused interior designers on renovating the apartment from scratch.

8. Are you a morning person or a night owl?

I am a reformed night owl after a few months of daily 6am wake-up calls from my daughter.

9. Which phone app could you not live without?

WhatsApp. I use it a lot for work and to communicate with friends and family on a daily basis.

10. If you could only eat one thing for the rest of your life, what would it be?

Breakfast foods.

11. What is your biggest regret in life?

Not living in New York in my 20s.

12. What do you hate most about living in Hong Kong?

Crazy taxi drivers.

13. What is the top destination on your bucket list?

Scuba diving in Raja Ampat.

14. How often do you prepare your own meals?

When time allows, which is not often. I love cooking!

15. What is your greatest fear?

Missing out on precious moments in life because I didn’t stop to smell the roses.

16. When did you last ride the Star Ferry?

In August, after watching Crazy Rich Asians on the first day it came out at iSquare.

17. What is your biggest guilty pleasure?

Hip hop/gangsta rap.

18. What is one movie everyone should see?

About Time, starring Rachel McAdams and Domhnall Gleeson. 

19. What is your typical Sunday like?

A brunch feast over crossword puzzles, followed by a nice family walk with our shiba.

20. Which moment in your life would you most like to relive?

When my husband lit up Cap d’Antibes with fireworks as a surprise on our wedding day.

21. If you could live anywhere else in the world, where would it be?

I love my life in Hong Kong right now, but I’d like to move back to California in the foreseeable future.

22. What makes someone a real Hongkonger?

When he/she has taken visitors on the Dragon’s Back hike more times than he/she can count.

23. If you could invite any five people in the world to your dream dinner party, who would they be?

Warren Buffett, Barack Obama, Sheryl Sandberg, Jessica Alba and the Dalai Lama.

24. What is one song you know all the lyrics to?

“Shake It Off” by Taylor Swift. It’s my shower jam.

25. If you could banish someone from Hong Kong forever, who would it be?

Is this a trick question?

26. Where do you go when you want to be alone?

My yoga mat.

27. If you had to describe Hong Kong in one word, what would it be?


Leslie Yeh
Editor in Chief
Having worked as a lifestyle editor for almost 10 years, Leslie is thrilled to be writing about the topic she loves most: wining and dining. When she's not out pounding the pavement for the latest new restaurant opening or tracking food trends, Leslie can be found at home whipping up a plate of rigatoni vodka and binge-watching Netflix with a glass of Sauvignon Blanc in hand.