Ask any of the oldest members of the fashion blogging world in Hong Kong, and you’re sure to hear enthusiastic praise for Jasmine Smith. The New Zealand-born fashion stylist and blogger relocated here over 13 years ago; as an ardent advocate for the community, she started #HKFashionBloggers, a non-profit professional organisation dedicated to strengthening the local creative community and giving designers and stylists a real-life platform to meet like-minded peers.

Today, the mother-of-two has moved on from fashion blogging. In 2016, she founded RAVEN + ROSE, a lingerie brand that was launched with one mission in mind: ‘To represent edgy females in a way that still promotes their sensuality’. She believes that sexiness should be more about attitude, and natural curves should be embellished rather than moulded to stereotypes; therefore, you’ll find her designs to be comfortable but at the same time dark and provocatively edgy. The aesthetic caters to modern-day women who refuse to be bound by conventions, instead flirting with the edges of what’s considered predictable. Read on to learn more about Smith as she answers our signature questionnaire.

27 Questions: Jasmine Smith

Name: Jasmine Smith
Age: 36
Neighbourhood: Kennedy Town
Occupation: Fashion Designer & Entrepreneur

1. What is your life motto?

“What is the point of your own thoughts if you are always worried about what other people think.”

2. What is the best meal you’ve ever eaten in Hong Kong?

The BEST memory I have of Hong Kong food is hotdogs at 4am after a massive night out at the (well missed!) MINT Club. Food has a tendency to always taste so good at that (drunken) time in the morning.

3. What was your first job?

I used to bead necklaces and sew ‘scrunchies’ when I was 7 years old and sell them on the school playground. I was an entrepreneur since way back!

4. What is your drink of choice?

Coffee in the morning and a Vodka Martini at night.

5. When was the last time you drove a car?

A few months ago, driving up the West Coast beaches of New Zealand. I was driving solo with an awesome soundtrack on and divine scenery the whole way — it was total bliss.

6. What is the best thing in or about your apartment?

My growing art collection. Each piece I own is positioned so I see it daily and fuels some range of emotions and thoughts. I never get bored of looking at them or letting my mind wander in the thoughts they invoke.

7. Are you a morning person or a night owl?

Morning is my BFF for sure! Hello 5.45am daily wake-ups! I go running early morning before the family and the rest of Hong Kong wake up — that alone time is such a buzz in a city that never stops!

27 Questions - Jasmine Smith

8. Which phone app could you not live without?

WhatsApp — I keep connected via voice messages to so many of my favourite people. It’s my friendship lifeline.

9. What is your biggest regret in life?

Never having lived in New York.

10. What do you hate most about living in Hong Kong?

The humidity. For someone who loves to pile on makeup every morning, it’s always a disappointment when it then literally melts off as soon as I step outside.

11. What is the top destination on your bucket list?

Sardinia. With its sandy Mediterranean beaches and rugged, mountainous Italian landscape, I couldn’t think of anywhere more perfect right now.

12. How often do you prepare your own meals?

I cook my little family breakfast every morning — we sit at our table together, starting the day with cool conversation, a Mum-cooked breakfast and Dad making coffee (obviously the coffee does not get served to the kids!)

27 Questions - Jasmine Smith
Some of the lingerie pieces from RAVEN + ROSE.
13. What is your greatest fear?

Losing my little family — they are my world!

14. If you could live anywhere else in the world, where would it be?

New Zealand or New York … opposites but both so attractive.

15. What makes someone a real Hongkonger?

Being able to navigate the city centre through air-con and not having to touch the pavement. Getting that mall-to-mall city map down is key for summers. When someone has mastered that, you know they know what it is to live in Hong Kong as a pro.

16. What is one song you know all the lyrics to?

“What Makes You Beautiful” by One Direction — you can blame my obsessed 4-year-old for that! Oh and “No Diggity” by Backstreet Boys — a teen fav.

17. What is your biggest guilty pleasure?  

Gin and dark chocolate for breakfast. Well … the chocolate at least.

18. Where do you go when you want to be alone?

To the top of a mountain via a long and hard hike or a stormy seaside.

19. If you had to describe Hong Kong in one word, what would it be?


20. What’s your favourite childhood memory?

Wearing my first bikini. It was red, I think I was about 3 years old with a pot-tummy and terrible ’80s haircut. Those times were epic, stylish and full of kiddo adventures!

21. What is your favourite scent in the whole world?
22. Have you ever experienced love at first sight? Tell us about it.

Yes and it was beautifully consuming. But I don’t kiss and tell.

23. What is one thing you’ve never revealed to your parents?  

Thankfully I don’t have that sort of relationship with them. Most things they know about me — I’m not embarrassed to share and they aren’t embarrassed to listen. We have awesomely open dialogues.

24. Do you have any favourite tattoos or special birthmarks? What is it?
25. How many pairs of shoes do you currently own? Which do you wear the most often?

Seriously, I legitimately need a new room just for my shoes. I wear flat boots the most and swing between a round-toe, silver studded Diesel pair and a sleek, pointed toe R.M.Williams pair during the day. At night I’d never give up the opportunity to wear ridiculously high heels!

26. Would you rather never be alone for a single moment, or be alone for the rest of your life? Why?

I would love to never be alone! That would totally fuel my extroverted nature. The people in my life are the most extraordinary, supportive, challenging and loving beings. To be without them wouldn’t be a life worth living for me.

27. What is the last dream you remember waking up to?

My dreams are fiercely vivid and always very telling of my emotional state — I dream nightly and so realistically that I’ve been known to tell a story only to realise half-way through it was a dream. As for last night’s … It would give too much away about my personal state. ;)

Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.