Hong Kong is a place brimming with talented and intriguing people. Each week in 27 Questions, we get up close and personal with the city’s notable personalities, learning about their whims, aversions, pivotal life moments, and hopes and dreams — all in roughly the same duration it takes to sit through a two-minute speed date. This week, we speak to Sandy Ip, founder and managing director of The Ski Project.

Ski holidays have always been a typical winter activity for Europeans, but in the last few years, millennials in Southeast Asia have been really getting into snow-capped adventures too. While athleisure had its moment in recent years with studio- and brunch-friendly styles and tech-infused fabrics, Sandy Ip saw the opportunity to fill a market void with the growing demand for a slope-to-city wardrobe that champions style, comfort and function.

In 2017, together with three of her friends, Ip took the plunge and started The Ski Project in Japan — where Niseko has its revered reputation for an unparalleled quality of light and powdery snow — hoping to bring the European ski-set fashion to the style hounds in this part of the planet.

Thanks to Ip’s decade-long luxury branding experience from her days as a buyer at Pedder Group Lane Crawford, brand manager at Christian Louboutin and Chloé, as well as international business development director at 3.1 Phillip Lim, The Ski Project gained rapid recognition. In late 2019, her brand also expanded its presence to upscale retailers and malls including Hong Kong and Shanghai’s Lane Crawford, Bangkok’s Emporium Mall, and more recently, Niseko’s Park Hyatt Hotel Hanazono.

While we’re all lusting after the exotic locales we can safely travel to next, we recently caught up with the (typically) jet-setting entrepreneur to learn what she’s up to when she’s not busy planning her next business expansion. Read on to learn everything from her favourite holiday destination to her massive shoe collection.

Name: Sandy Ip
Age: Old enough to know better but still young enough to do it again
Neighbourhood: Central
Occupation: Founding Director at The Ski Project

1. What is your life motto?

Be kind and patient, but don’t take any shit.

2. What is the best meal you’ve ever eaten in Hong Kong?

Every dinner I had at Yardbird or Ronin is always lovely, and the staff always go out of their way to make you leave the restaurant happy and tipsy.

3. What was your first job?

I worked as a sales associate at Prada on Bond Street during my college years in London.

4. What is your drink of choice?

Aperol Spritz in the summer and Almond Chai Latte in the winter.

5. When was the last time you drove a car?

In Japan when I was at a remote Art festival — I was driving on the wrong side of the road for most parts of the day!

6. What is the best thing in or about your apartment?

My closet.

7. Are you a morning person or a night owl?

Night owl. I concentrate much better when I work at night with fewer distractions.

8. Which phone app could you not live without?

Netflix at the moment because I am doing my 14-day mandatory quarantine!

9. If you could only eat one thing for the rest of your life, what would it be?

Good sushi!

10. What is your biggest regret in life?

Not taking an exchange year to Italy to learn the language when I studied in the UK.

11. What is your greatest fear?

Boredom in life.

12. What is the top destination on your bucket list?

I go to Greece every summer! It’s my happy place.


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A post shared by sssaaandy (@sssaaandy) on Aug 20, 2019 at 2:42am PDT

13. How often do you prepare your own meals?

Almost never. It is too easy to dine out in Hong Kong, especially when I live in Central.

14. What is your typical Sunday like?

You will always find me on the beach.


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A post shared by sssaaandy (@sssaaandy) on May 1, 2020 at 7:51pm PDT

15. If you had to describe Hong Kong in one word, what would it be?


16. When did you last ride the Star Ferry? What were you doing/where did you go?

I took the Star Ferry last December to the Rosewood for a friend’s birthday party.

17. What is your biggest guilty pleasure?

I watched all eight seasons of Games of Thrones within a month.

18. What is one movie everyone should see?
19. Which moment in your life would you most like to relive?

I am too curious about the future to want to relive any past moments in life.

20. How many countries have you been to?

32 and counting.

21. If you could live anywhere else in the world, where would it be?

Niseko in the winter, the Mediterranean in the summer.

22. What makes someone a real Hongkonger?

When you survive the ridiculously crazy cold air-conditioning temperatures all year round.

23. Are you a good cook? What is your best dish?

I rarely cook, but when I can, I always make my Moroccan Cardamom chicken with yoghurt and almonds.

24. If you could invite any five people in the world to your dream dinner party, who would they be?
25. What’s your favourite childhood memory?

Seeing snow for the first time in Japan when I was seven years old.

26. Do you have any favourite tattoos or special birthmarks? What is it?

I don’t have any tattoos at all, I have needle phobia!

27. How many pairs of shoes do you currently own? which do you wear the most often?

About 100? I’ve lost count but lately I have been wearing my Chloé Sonnie sneakers at home a lot.


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A post shared by sssaaandy (@sssaaandy) on May 14, 2020 at 10:08pm PDT

Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.