There’s a new premier address in London, and by all accounts, it ticks every box for the perfect home. We’re talking about the extremely stylish 101 on Cleveland Street — a sparkling apartment complex in Fitzrovia, one of the city’s chicest neighbourhoods. In a move to attract international interest, it will be introduced to potential buyers in Asia — Hong Kong, Shanghai, Beijing and Shenzhen — this month.
The residential complex has been launched in collaboration between Dukelease Properties — an established, London-based developer — and Art-Invest Real Estate, an international investor. “We are excited to be bringing 101 on Cleveland Street to Asia,” says Richard Leslie, CEO of Dukelease Properties. “Fitzrovia is now firmly on the map as one of London’s premier and most competitive destinations and we are looking forward to showcasing all it has to offer through our development with Art-Invest Real Estate.”
Leslie certainly knows his market: Sitting in the heart of prime central London, Fitzrovia is, indeed, a desirable location. An enticing mix of artistic, contemporary and bohemian touches, the neighbourhood is brimming with character. But more on that later — first, the property.
101 Cleveland Street
Spread across two buildings, this residential complex sits within a sleek, dark-brick façade that possesses a muted sophistication. Inside are 88 designer apartments — their immaculate interiors highlighting the essence of Fitzrovia. Chic and modern, they feature exquisite materials and tasteful finishes that have been leveraged to create elegant city homes. Open plan areas with plenty of natural light, as well as high ceilings, oversized windows and private balconies produce a spacious and welcoming environment. Four lavish penthouses with their very own rooftop terraces — boasting incredible views of Central London — are the proverbial icing on the cake.
Catering to residents’ comfort and wellbeing, 101 on Cleveland Street presents a whole host of amenities, too. These include a refined dining room that is reminiscent of the great Fitzrovian members’ clubs, a plush lounge and bar for drinks after work, as well as a fully equipped gym and sauna to melt away daily stresses. There’s even a screening room where one can entertain guests. Outside, a beautifully landscaped garden offers not just a quiet retreat, but also a vantage point to admire the area’s architectural sites, such as the iconic BT Tower. The penthouses and the other one-, two-, and three-bedroom apartments will be available for occupancy by the fourth quarter of 2021.
It’s a known fact that Fitzrovia is fast emerging as London’s “it” destination. Its credentials include a variety of eclectic restaurants and cafes, world-class museums and art galleries, designer boutiques and upscale fitness centres — all within walking distance of this exciting new property. Among the eateries, choices here include the Michelin-starred LIMA London; Jason Atherton’s award-winning pub fare at Berners Tavern; robatayaki at ROKA; and the speakeasy ambience of the Bourne & Hollingsworth bar.
The best of the area’s attractions, however, is possibly the expansively green Regent’s Parks. Just a short stroll away, it’s the perfect escape from the hustle and bustle of the city. Taking a walk through its lovely gardens, enjoying a picnic by the lake or simply watching the world go by — the options are endless. And of course, the tube stations, connecting one to the entire city, are within easy reach.
There’s a sense of the serene at 101 on Cleveland Street — the kind that turns a house into a home. Be sure to check it out.
Dukelease will host its Hong Kong sales exhibition on 18 and 19 May at Alexandra & Statue Square, Mandarin Oriental, 5 Connaught Road Central, Hong Kong. Pricing for 101 on Cleveland Street starts at HK$12.16 million. To learn more , please visit 101 on Cleveland online.