Hongkongers spend a ton of time indoors — whether it’s to hide from the summer heat and humidity, or to nest cosily in the fall and winter months at home. An inspiring and energising home environment is therefore essential for a comfortable lifestyle here. For ideas on how to upgrade our homes, we sat in on a HKTDC talk by NellyRodi — a trend forecasting creative agency with offices in Paris, Tokyo and New York — which gave us their insights on new homeware trends coming up for 2019.
Next season calls for a “sunny and positive disposition” for new decorative concepts, said spokesperson Lea Czermak, the Senior Creative Project Manager of the Home & Luxury department at NellyRodi. This renewed optimism in colour, luminosity and playfulness was “a reaction to a lot of political renewal” currently in the world today. Using sociological and marketing analysis, NellyRodi based their findings from research on Pinterest and Google trends, studies with social influencers and with other analysis of social behaviours. “We also travel a lot. We see a lot of new, young designers coming on, so it’s a mix of a lot of inspirations.”
“Results reflect how consumers want to find living solutions linked with nature; linked with new, gentle forms of technology. They want to find solutions to reimagine their home with precious items, or have a really crazy and artistic way to invest in and express,” Czermak shared.
From these findings, she also ooutlined four themes projected in response to the behaviour of social consumers in the home decor market. While we’re a little hesitant about their quirky monikers, it’s their vibrant sensibilities that give us inspiration: “Colonial Chic” is all about finding new ways to recreate traditional and classical themes; “Magnetic Mix” is linked with innovation and emotion; “Super Solarium” is more bohemian, linked with the expression of freedom, of something more iconoclastic; and finally, “Vital Vibe” puts nature at the centre of the home — at the same time it’s a very intellectual, cerebral and almost zen-like in its back to nature approach.
Take a look at how these 2019 decor trends might look in your home with our picks of new homeware pieces:
More is more when it comes to “Colonial Chic,” a theme all about celebrating cultural mixes, with a growing demand for classic and heritage shapes with a twist. This type of consumer likes to mix and match; in particular, pairing vintage with modern styles and from across different inspirations and imaginations. In the same room you may get curios from along the silk road along with a mid-century modern aesthetic; baroque and colonial inspirations mixed with highly cultivated collections of rare objects, exotic flowers, fish, even insects. A darker, more sophisticated colour palette might include blue, brown and gold, in addition to touches of opulent gold everywhere. “They like to collect things and they like to put them together. They like to have a ‘social network staging’ and take pictures of their house, putting them on Instagram and sharing them. It’s a kind of show-off way to live,” Czermak said.
Green is officially the new black: Taking on a sunny, Californian vibe, the “Vital Vibe” category pertains to eco-warriors who work with nature to find new solutions to live. “We can imagine them growing new plants, discovering new recycling methods, and new solutions to help the world,” said Ms. Czermak. Apart from having plenty of greenery and light in this kind of home, you can also expect a base of natural tones, gold and pops of acidic yellow, citrusy vitamin C and chlorophyll to brighten up the space. A silvery, modern and clean touch with the addition of surgical chrome also works. Screens and partitions using light wood, lots of weaved textures, innovative sustainable materials and modular shapes create multiple living solutions.
Made for those of us inspired by a “science-fiction-fuelled future,” “Magnetic Mix” has us dreaming of shiny, sleek and high tech interiors, with plenty of space for experimentation with new materials, from sustainable plastics to new perfumed paints to plexiglass. Minimalists will love this theme, simply because the clean lines don’t allow for any superfluous things to float about. Combining subtle technology hidden as objets d’art, the home can be decked out in space-age futuristic style or a spectrum of rainbow pastel hues alike; the key is in iridescence and pearlescence.
Bring back your favourite hippie scents and dive into the spectacular bohemian aesthetic perfect for the neo-flower child. The whimsical Super Solarium trend is half fascinated by the life of the party — think the lights and colours of Ibiza or the tribal pop stylings of Coachella; and half delving into a soulful paradise filled with gardens and peace. Play around with primary colours in an electric and dynamic way, and invest some time in an upcycled or DIY piece, paired with items that utilise traditional materials such as terracotta to create a festive, rustic and homey ambience.