Hay’s delightful new kitchenware nails the sunny, minimalist vibes
These days we’re quite familiar with the Danish concept of hygge — the idea of having just enough of something to make things feel perfectly cosy, content and joyful. On that note of bringing joy, I’m sure many of you are also well acquainted with The Life-Changing Magic of Tidying Up by Marie Kondo. This modern, minimalistic approach to home decor comes through perfectly in Danish homeware brand Hay‘s newest kitchen range, which does exactly as Kondo prescribes to the world.
That is, it brings sunny cheerfulness to your kitchen and dining table without going overboard with complicated patterns, shapes and lines. Made up of simple, essential shapes and sizes, they’re anything but plain. There’s everything you need from lunch and dinner plates to carafes for juice and fruit-infused water, ice cream bowls and whimsical dishwashing paraphernalia. It’s all we need in the clean, minimalistic kitchen of our dreams.
Entitled the Hay Kitchen Market, the new line of kitchenware is currently showcasing at Kapok PMQ for a month-long pop-up, with selections carefully curated by the co-founder and creative director of Hay accessories Mette Hay, and Danish chef and restaurateur Frederik Bille Brahe — who’s behind popular Copenhagen foodie favourites, Café Atelier September and Apollo Bar & Kantine.
Click through to check out some of our favourite items in the lookbook, and be sure to pick up some pieces in time for summer before the pop-up closes on 27 May.
Kapok PMQ, Shop HG10-HG12, G/F, PMQ, 35 Aberdeen Street, Central, Hong Kong, +852 2858 8170