For Hong Kong fashionistas, stylists, hobby seamstresses, savvy interior designers and architects, how would you like to shop from an emporium of gorgeous, Scando-cool fabrics? Now you can, with Kvadrat’s newly opened showroom in Sheung Wan.
Danish luxury fabric powerhouse Kvadrat (meaning square in Danish; pronounced “kadrat”), while new to Hong Kong, may have snuck up on you already via your favourite designer clothes and home products due to the brand’s cult following. Its contemporary fabrics have been ahead of the game ever since the brand was established in 1968 in the small town of Ebeltoft, Denmark.
Since then the brand has expanded to five sub-categories or sub-brands of design: Upholstery for curtains, sofas, and other textiles; Kvadrat Soft Cells, for sound proofing solutions; Kvadrat/Raf Simons, a yearly collaboration with the designer for exclusive home textiles and accessories; Kinnasand, a subsidiary of five-star curtain and rug textiles; and Danskina, its unique range of premium rugs.
You may have already been using, feeling and buying Kvadrat fabrics without knowing it: Bang & Olufsen uses a special fabric in three of its speaker models, for example, with cloth that is engineered to be ‘acoustically sound.’ Danish acoustics brand Vifa also exclusively uses Kvadrat in its products.
Amongst Kvadrat’s A-list client base is Raf Simons, the current Creative Director at Calvin Klein. A close friend of Kvadrat’s, Simons has worked with the Danish brand since his time at Jil Sander, releasing a Kvadrat/Raf Simons fashion collection once a year. This summer, a limited edition pair of Raf Simon x Stan Smith sneakers were also released, featuring the Nordic brand’s dotted fabric. What’s more, Calvin Klein’s flagship store on Madison Avenue was also recently revamped (a joint effort with artist Sterling Ruby) in perfect instagrammable Americana style, featuring fringed curtain installations by Kvadrat.
And it’s not just for clothing and home decor: Kvadrat fabrics were used in the recently launched Land Rover Velar, offered as a choice for interior upholstery, and you can also find them in large scale visual art installations, too.
We adore the simple, comfortable aesthetic of Kvadrat textiles. Its collections typically star premium woollen fabric from English lambswool; its flame-retardant, polyester-based Trevira CS is also a signature. One of the newest fabrics to join the game is its recycled fabric, Revive 1+2 made by Royal College of Art graduate Georgina Wright — an innovative textile made completely from post-consumer recycled PET. Created in bright, yet soothing tones influenced by the textures and colours of harbours and fishing boats, Wright’s textiles are versatile and easy on the eye.
Longlasting quality is one of Kvadrat’s main concerns, which is why all of its textile products get a 10-year warranty from the brand. At Kvadrat’s new showroom, Hongkongers can stop by to receive bespoke decorating solutions, redress an old sofa or match Kvadrat materials to home decor, or even just purchase a few yards of fabric for a project you’re waiting to DIY.
Not keen on designing something from scratch? Browse Kvadrat’s showroom for items you can pick up that will instantly perk up any home. One of the most innovative fabrics is featured in the latest Kinnasand collection — a paper-like, lightweight fabric made for curtains that still allows soft natural lighting to sift into the room.
Speaking of minimalistic curtains, Kvadrat’s Ready Made Curtain is surely set to be a bestseller in Hong Kong and its Ikea-loving DIY crowd, with its simple, beautiful design and easy assembly. It comes together through a pinewood curtain-hanging mechanism, a high-performance polyester cord, polypropylene pegs, and a lightweight Washi fabric that can be smoothly pulled across for your curtain — all set up within five minutes. All you really need is two small holes in the wall to hang everything up.
Shop at Kvadrat, G/F, 36 Tung Street, Sheung Wan, Hong Kong, +852 2857 1160