Every October, Hong Kong goes into full pink mode to raise awareness and funds to support those affected by breast cancer, the second-most prevalent cancer in the world today. (It also coincides with Pink Season, Asia’s largest LGBT festival, beginning at the end of September).

Breast Cancer Awareness Month is led by the annual Pink Revolution campaign organised by Cancer Fund, but there are plenty of ways to support the cause in the city beyond just pinning a pink ribbon to your chest. There are products you can buy and drinks you can imbibe that will also contribute to local breast cancer charities — the Hong Kong Hereditary Breast Cancer Family Registry, for one — as well as help promote the message of early detection and support for victims of breast cancer by showing off your colours.

You can find a comprehensive list here of participating F&B outlets that will be serving up pink desserts and beverages, but here are our top picks for ways to participate in Breast Cancer Awareness Month.

Pink Revolution Dress Pink Day

Of course, to get others to think pink, you’ll have to wear pink. 27 October this year is officially Dress Pink Day: Wear your rosiest outfit to support the cause, and if you donate more than HK$120 to Cancer Fund, you’ll receive a pink souvenir. Just HK$120 sponsors a Pink Recovery care pack for breast cancer patients who have just undergone surgery. Of course, you can also donate and dress in pink all year round to continue spreading awareness.

Estée Lauder Pink Ribbon Knockout Eyes Collection

Other than its eponymous brand, 15 brands under the Estée Lauder flag are raising funds for breast cancer research, each releasing their own Pink Ribbon products once again this year. For Estée Lauder itself, you can shop the Pink Ribbon Knockout Eyes Collection, an eyeshadow palette featuring flattering lilacs, peaches and pinks, an eyeshadow brush, paired with a full-sized Knockout Mascara, a mini Double Wear Eye Pencil, all zipped up in a makeup bag designed for Pink Ribbon 2017.

HK$450 from Estée Lauder

Bobbi Brown Peony Pink Illuminating Bronzing Powder

Also under the EL brand, Bobbi Brown is revamping one of its best loved shades of rosy Peony Pink Illuminating Bronzing Powder in a limited-edition Pink Ribbon set, which comes with a mini face-blender brush — also in pink, naturally.

HK$480 from Bobbi Brown

La Mer Crème de la Mer

La Mer’s iconic Crème de la Mer comes in pink this season, with all proceeds going to the Hong Kong Breast Cancer Foundation and The Hong Kong Hereditary Breast Cancer Family Registry — so it’s the best time to splurge on this luxury cult product. The legendary formula itself is prized for its moisturising qualities, and it’s particularly touted for its skin-renewing power; it’s perfect for those with sensitive skin, as well as those looking to target fine lines and large pores. Warm it between fingers for a few seconds until the gel is translucent, then press gently into the skin.

HK$800/15ml from La Mer or Lane Crawford

Origins Drink Up Intensive Overnight Mask

Ready yourself for the drier winter season with Origins’ Drink Up Intensive Overnight Mask to replenish some much-needed moisture. Skin thirst is quenched with avocado and apricot kernel oils, while Japanese seaweed essence helps to repair the skin’s barrier and prevent future dehydration and premature ageing. This limited-edition pink ribbon bottle is the perfect size to bring along with you on your travels, too.

HK$305/100ml from Origins

Peninsula in Pink

Celebrating the eighth year of the Peninsula in Pink campaign, the forecourt and façade of The Peninsula Hong Kong will once again be lit up in pink each evening in October in honour of Breast Cancer Awareness Month. Beyond that, there are a variety of dining and spa promotions at the hotel — from pink afternoon teas to pink cocktails and pink spa treatments — which will all donate a part of the proceeds to the Hong Kong Hereditary Breast Cancer Family Registry.

The Peninsula Hong Kong, Salisbury Road, Tsim Sha Tsui, Hong Kong,  +852 2920 2888

Pink Patisserie

Over at the Hyatt Regency Hong Kong Sha Tin, you can sample the likes of rose dark chocolate cake, guava mousse with panna cotta or a honey cheesecake duo, all for a great cause. The variety of pink desserts created by Pastry Chef Kelvin Lai will be available through November at the Patisserie to support the charitable work done by the Hong Kong Hereditary Breast Cancer Family Registry, particularly donating funds towards work on preventative measures for breast cancer.

Patisserie, Hyatt Regency Hong Kong Sha Tin, 18 Chak Cheung Street, Sha Tin, Hong Kong, +852 3723 1234

GHD Pink Blush Collection

Tame your tresses in style with GHD’s new limited-edition stylers and blowdryers in a gorgeous hue of coral pink, available until the end of October. Thanks to a longstanding 13-year collaboration with global breast cancer support charities, GHD has raised more than HK$100 million worldwide to date. In this year’s campaign (which also sees photography featuring influencers Hana Tam and Elle Lee donning new pink lobs), with each purchase of a limited-edition styler, GHD will donate HK$100 to the Hong Kong Hereditary Breast Cancer Family Registry, and you’ll also get a limited-edition pink paddle brush with every purchase from the Pink Blush Collection.

Pink blush hairdryer, HK$1,390; Pink blush platinum styler HK$2,680 from GHD stockists

Pinkster Gin

Landing in Hong Kong just this month — thanks to premium retailer Crafted852 — is Pinkster Gin, a unique, pink-coloured gin by way of Cambridge, UK. Pinkster gains its colours by a final step of macerating fresh raspberries together with the distilled spirit. Before bottling, the raspberries are taken out to make a cheekily delicious gin jam and jars of boozy raspberries, and what’s left over is the beautiful gin itself. Partnering with Duddell’s, a special pink cocktail will be available at the lounge for the month of October to support breast cancer awareness. Named the Mao (HK$155), the drink features sakura liqueur, elderflower tonic, pomegranate juice and fresh holy basil — as well as a splash of Pinkster of course. HK$10 from each drink purchase will go towards supporting Hong Kong’s Pink Revolution.

Duddell’s, 3/F, Shanghai Tang Mansion, 1 Duddell Street, Central, Hong Kong

Flamingo Bloom

As pink-friendly as it already is, two specialty drinks at trendy fruit tea salon Flamingo Bloom will be made to support Pink Revolution for the month of September. Order the Orchid Black Tea Latte or the Chrysanthemum Pu’er Latte and 50% of proceeds will be donated for the cause.

HK$29 each from Flamingo Bloom, G/F, Shop B, World Trust Tower, 50 Stanley Street, Central, Hong Kong

Evelyn Lok
Managing Editor
When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.