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7 ways to support International Breast Cancer Awareness Month in Hong Kong

It’s saddening to say that breast cancer is the most common cancer among women in Hong Kong, affecting one in 15 women sometime during their lifetimes, according to the Hong Kong Cancer Registry. 

With October marking International Breast Cancer Awareness Month, local businesses and internationally renowned brands alike have once again joined up with Hong Kong Breast Cancer Foundation (HKBCF) and the Hong Kong Cancer Fund for this yearly initiative for a good cause: to help spread awareness and educational outreach, while also raising funds in myriad ways.

There are plenty of ways to take part: from yoga challenges to simply enjoying a good bottle of rosé, supporting our favourite brands or even making a simple donation, we’ve rounded up the ways to support breast cancer awareness in Hong Kong.

No matter the occasion, we can rarely say no to rosé. From October 1–31, fill your glass with the blush pink wine in solidarity of Breast Cancer Awareness Month at Feather & Bone. The butchery and restaurant is partnering with the Aix Rosé, one of the most highly regarded rosés from Provence for the month. For any glass, carafe or bottle sold — whether by dine-in, takeaway or online order — Feather & Bone will donate a portion of sales to the HKBCF, and every shop cashier will also provide a donation box. 

Available at all Feather & Bone locations in Hong Kong

Just in time for International Breast Cancer Awareness Month, Balenciaga has launched its Spring 21 collection on October 1, 2020. At the same time, the fashion brand has released its ‘We Are Pink’ capsule, a series of casual unisex pieces — from hoodies to long-sleeved shirts and t-shirts — all displaying the signature pink ribbon symbolising breast cancer awareness.

10 percent of proceeds from Balenciaga’s ‘We Are Pink’ products will help fund the breast cancer early detection research programme at Institut Curie.


Having supported the cause for 16 years and running, the British hairstyling mavens behind GHD are particularly focusing their efforts this year on spreading the word about early detection: Primarily in the form of self-checks, early detection is crucial in reducing the risk of breast cancer.

At the same time, GHD launched its annual limited edition stylers in honour of breast cancer awareness earlier this summer. This year’s campaign features the award-winning Platinum+ styler, the new Helios hairdryer as well as the Gold styler, now fashioned appropriately in delicate shades of dust pink, while embossed with the central campaign message, “Take Control Now.” 

HK$100 from every limited edition styler and hairdryer sold goes towards the Hong Kong Hereditary Breast Cancer Family Registry.


Each year Hong Kong Cancer Fund hosts the annual Pink Revolution: the city’s largest breast cancer awareness and fundraising event. To commemorate the 20th anniversary of Pink Revolution this year, numerous retailers are showing their support through the fundraiser ‘Shop for Pink.’ All customers need to do is shop pink products from their favourite brands, and part of the proceeds will be donated to the Cancer Fund. This year, AXA Hong Kong and Zojirushi Hong Kong are the key sponsors, offering a plethora of pink goods and relevant services.  

Full list of participating vendors available here. 

The ‘Pink Yoga Challenge’ is an all-new social media initiative launched by the Hong Kong Cancer Fund with the aim to raise breast cancer awareness especially among younger women.

Between 5–23 October, participants can upload a photo or video of the Double Boat Pose (not pictured) with a partner or friend on Facebook or Instagram, using the hashtag #YogaForPink. 

Participants are also urged to tag and challenge three other friends with a message of love. The challenge is free of charge, but everyone is encouraged to make a donation of HK$200 to support Cancer Fund’s free breast cancer services.

(Image credit: Bruce Mars/Unsplash)

Raise a glass to the worthy cause at Red Sugar, which has joined hands with mixologist Antonio Lai for the occasion. Sip from four special cocktails created for Pink October, where 10 percent of sales will be donated to the Hong Kong Breast Cancer Foundation, contributing to the research for the cause, prevention, diagnosis, treatment and cure for the disease. The four pink-hued cocktails on offer are all based on equally vibrant spirits and special ingredients: Think Hennessy with hibiscus tea; Cointreau with strawberry and kiwi; Gordon’s pink gin with grapefruit juice; as well as tequila and watermelon juice.

Don’t miss Antonio Lai’s guest shift at the bar on 9 October, 7pm, and the chance to take part in a masterclass with the man on 10 October, 2:30pm (60 percent of proceeds from the class registration will also go towards the HKBCF).

Red Sugar, 7/F, Kerry Hotel, Hong Kong, 38 Hung Luen Road, Hung Hom, Hong Kong
+852 2252 5281

The Langham is partnering with the Hong Kong Breast Cancer Foundation for the third consecutive year — its official colours match perfectly with the campaign, after all. It’s once again hosting its well-loved In The Pink Afternoon Tea, where HK$10 of each set purchased will go towards the Foundation.

Available from 1 October to 30 November 2020, the afternoon tea will have guests snacking on specially crafted delicacies such as the pomegranate Balik salmon sandwich, foie gras dame and sweets such as the Palm Court macaron lollipop with raspberry buttercream. You can’t have afternoon tea without the signature hot scones — featuring a blush pink hue at The Langham thanks to the cranberries studded within — with Devonshire clotted cream and preserves, loose leaf teas or NV Brut Champagne or Rosé. The set is priced starting from HK$398 for one and HK$688 for two with tea.

The Langham, Hong Kong 8 Peking Road, Tsim Sha Tsui, Hong Kong
+852 2132 7898
7 ways to support International Breast Cancer Awareness Month in Hong Kong

Constance Lam


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