Since the pandemic, we barely go anywhere without hand sanitiser or alcohol wipes. And with a new normal of sanitising demands comes an opportunity for creativity (and enterprise). Enter Hong Kong’s first-ever sanitising lifestyle store, Cleanfreak.Store. Following its successful pop-up at the Hong Kong International Airport, Cleanfreak.Store has opened a more centrally located shop at the Landmark, running from now until 31 October 2020. 

At Cleanfreak.Store, germophobes need not worry about sales reps breathing down their necks: Cleanfreak is the first store in Hong Kong to use an Augmented Reality (AR) sales trainee. The AR assistant provides an efficient, one-stop shopping experience, walking customers through the different products on offer and tailoring their service to the customer’s needs. 

Better yet, paying customers can experience ‘CLeanTech,’ which is the world’s first four-in-one smart sanitising tunnel. It’s ideal for Centralites who want to stay safe against CoVid-19 and even just the day-to-day grime of the city. Through integrating AI thermal scanning technology with air purifying, nano and photocatalyst technologies, CLeanTech can perform contactless temperature checks and conduct an automatic full-body disinfection.

At the Landmark pop-up, there’s also a new, EPA-certified product ‘EcoPlus+ For Clothing,’ a protective spray that uses antimicrobial and photocatalytic technology to kill viruses. Once applied, EcoPlus is effective for up to 50 washes. Currently, customers who spend up to HK$600 can receive an EcoPlus-treated T-shirt for free (valued at HK$199).

Almost every material or surface you can think of, Cleanfreak.Store will stock a product that works to sanitise and protect it. For your precious sneakers and leather gear, the new product A.I. Shield for Sneakers & Bags is also available at the Landmark. Using liquid glass and nanotechnology, A.I. Shield can coat your sneakers and bags with waterproof- and virus-resistant properties in under 10 minutes, without affecting its appearance.

All photographs courtesy of Cleanfreak.Store. 

Cleanfreak.Store, Shop 237, The Landmark, 15 Queen’s Road Central, Hong Kong, +852 2426 2220. Open from 8am–8pm, Monday–Sunday. 

Constance Lam

Writer