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Amsterdam beauty brand Rituals brings its calming ethos to Hong Kong this fall

Quite possibly, Hongkongers have the bragging rights to being the busiest people on the planet. But that’s all set to change: As we zoom about our hectic days in the city, Rituals Cosmetics is here to help set balance in our packed schedules, bringing moments of happiness in the most easily overlooked ones.

Whether it’s when you’re washing your hands with a gorgeously scented soap; taking a moment to enjoy your relaxing skincare regimen; relishing in the texture of a soft shower foam as you cleanse from the tensions of the day; or even stepping in your house and catching a delicious scent in the air — it’s the in-between moments that make up Rituals’ core ethos.

Rituals Cosmetics - Sakura

Niki Schilling, Rituals’ Innovation & Sustainability Director, shared with the press during the brand’s launch in Hong Kong that sometimes wellness is about the intangible instances — about the sequence of “ahh” moments you get from enjoying a particular product throughout the day. It’s all about transforming routines, and eking out special rituals for yourself that help you centre yourself in between moments of craziness. Like a vitalising, comforting cup of tea for the soul, these meaningful moments are exactly what Hongkongers thrive on to balance out our ironclad and world-famous work ethic.

Launched in the Netherlands in 2000, Rituals brings its calming ethos to Hong Kong this September with a brand new store in IFC Mall — its second location just one month after debuting its very first brick-and-mortar presence at Times Square. The new store opens with plenty of buzz on 20 September: To celebrate the occasion, the first 500 people in line outside the IFC Mall store as of 4pm will receive a goodie bag with a value of HK$280, plus a discount voucher.

Wondering where to start? Rituals took inspiration from Eastern philosophies when creating its various ranges. The Ritual of Sakura looks to Japan’s ancient hanami ceremony — which celebrates the fleeting beauty of cherry blossoms that bloom each spring. Embracing the delicate sweetness of this particular time paired with the comfort of organic rice milk, the Ritual of Sakura makes for some of the brand’s best-selling products, including a Foaming Shower Gel and a velvety rich Body Cream.

The Ritual of Ayurveda (below), as the name suggests, takes inspiration from the ancient Indian ‘science of life’, which translates directly to ayurveda. It’s all about improving health by balancing the elements that pertain to your body type. The full body and home collection particularly champions Indian rose and Himalayan honey, both of which are powerfully nourishing ingredients that not only improve the skin, but also boost your mood, and bring balance to the body, mind and soul.

Also looking to India, the Ritual of Karma collection is based on the ancient Hindu belief of a positive cycle of life: do good and you will receive good. Indeed, positive energy is what this range is all about, featuring vibrant products made for the exuberance of summer. Think fragrant products with a dedicated sun protection range, featuring the scent of holy lotus and organic white tea that instantly transports you to your dream resort.

Can’t settle on just one product? Ritual’s Gift Sets are available in varying sizes and luxury keepsake boxes, perfect to remind your loved ones you’re thinking of their wellbeing, as well as to pamper yourself throughout your hectic schedules. For a subtle way to improve your mood, why not check out one of Rituals’ Fragrance Sticks to leave a lingering scent throughout your home?

Head to Rituals IFC Mall’s opening date on 20 September for your chance to nab a goodie bag worth HK$280 plus a discount coupon. Shop 1066, 1/F, IFC Mall, 8 Finance Street, Central, Hong Kong

Evelyn Lok
Managing Editor
When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.