When it comes to Hong Kong — the cultural weather vane luxury brands flock to before tackling the China market — there’s no shortage of hip young fashion influencers clamouring for your digital affections. But beneath this veneer of million-dollar “activations” and interminable “grand openings”, you’ll find a different kind of influencer: (quietly) stylish Hong Kong gentlemen going about the task of ensuring the city’s independent retail scene remains elegant, relatable and (of course) very desirable.

In that vein, we’ve assembled a veritable roster of Hong Kong’s most stylish shopkeepers, tailors and designers, all of whom are worth engaging with on social media. Whether you’re cribbing from their personal style, industry insights or expertly curated taste, these 10 sartorial experts are posting content that’s bound to lift your style game.