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27 Questions: Abby Zhang, co-founder and CEO of Yeechoo

Hong Kong is a place brimming with talented and intriguing people. In our weekly 27 Questions column, we get up close and personal with the city’s notable personalities, learning about their whims and aversions, pivotal life moments, and hopes and dreams — all in roughly the same amount of time it takes to sit through a two-minute speed date.

We have all encountered the moment when we need a fabulous attire for that one special occasion, but are certain of the rare chances of wearing it again. That is where Yeechoo, Hong Kong’s very first online designer fashion rental platform, comes in.

Established in 2013 by Georgetown-graduate Abby Zhang and fellow investment banker Shan Shan, Yeechoo is now one of Asia’s largest platforms of its kind, with an expanded presence in Shanghai and Shenzhen, thanks to the HK$1 billion they’ve won from the Alibaba Hong Kong Entrepreneurs Fund in 2016. Such ongoing efforts have not only helped women live their fashion dreams without having to cinch their wallets, it’s also, through the reduction of retail consumption, easing our damage to the environment.

As a disrupter in the fashion and retail space, Zhang was selected as one of Forbes Asia 30 Under 30 in 2017, and has been frequently invited to speak to organisations and media including CNN, Bloomberg, CNBC and more. She has also made sure her efforts in helping to change the world for the better go beyond Yeechoo, joining the Global Shaping Community under the World Economic Forum and taking the lead in running fashion sustainability campaigns.

But what happens when this busy entrepreneur lets her hair down? We had a chat with Zhang about everything from her favourite food to her travel plans — read on to find out more.

Name: Abby Zhang
Age: 31
Neighbourhood: Causeway Bay
Occupation: Entrepreneur

1. What is your life motto?

Constantly push yourself out of your comfort zone.

2. What is the best meal you’ve ever eaten in Hong Kong?

Boat noodles at Samsen.

3. Who is your role model?

My dad. He is someone with the highest EQ, and always looks at things from the bright side.

4. What was your first job?

Computer lab assistant.

5. What is your drink of choice?

Rooibos tea.

6. When was the last time you drove a car?

Two years ago? Let’s keep it that way.

7. What is the best thing in or about your apartment?

My massive bathtub.

8. If you could only eat one thing for the rest of your life, what would it be?

Coconut yoghurt with lots of toppings.

9. What is your biggest regret in life?

No regrets, only lessons learned.

10. What is the top destination on your bucket list?

Patagonia and Galapagos.

11. What is your greatest fear?

Unable to explore true inner peace.

12. When did you last ride the Star Ferry? What were you doing/where did you go?

Two to three months ago. I love the Star Ferry! When it is a sunny day, I will take it over to Tsim Sha Tsui so I can get a perfect view of Victoria Harbour.

13. What is your biggest guilty pleasure?

Everything chocolate.

14. What is one movie everyone should see?

The Notebook. It reminds us that we won’t be young forever.

15. What is your typical Sunday like?

A morning workout or hike, then dim sum brunch, and get creative for the rest of the day.

16. Which moment in your life would you most like to relive?

This moment! I am on a 20-day ski trip across the whole Alps, hitting a different resort everyday. It’s not over yet, but I already know I would want to relive it.

17. If you could live anywhere else in the world, where would it be?

Cape Town — my favourite city in the world.

18. What is one song you know all the lyrics to?

There are too many. Most recently ‘Shallow’?

19. If you could banish someone from Hong Kong forever, who would it be?

That rude angry taxi driver maybe?

20. Where do you go when you want to be alone?

Go for a run or workout.

21. If you had to describe Hong Kong in one word, what would it be?


22. What’s your favourite childhood memory?

Travelling with my parents.

23. What is your favourite scent in the whole world?

The scent of nature when I’m on a run.


View this post on Instagram


A post shared by Abby (@abbieszhang) on Oct 17, 2019 at 3:50am PDT

24. Are you a good cook? What is your best dish?

An enthusiastic one. Slow cooked salmon.

25. Who is the best teacher you’ve ever had, what is one important lesson that they taught you?

My meditation master, who taught me life is to live in the present, at this very moment.

26. What is your unique party trick?

Great drinks line up and dress code.

27. How many countries have you been to?

Over 40? That’s still not enough, I’m travelling to more this year.

Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.
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