Tokyo has much to look forward to with the opening of Bottega Veneta’s latest flagship store in the prestigious Ginza district. Spanning six floors with 800 square metres of retail space, the shop is the brand’s biggest retail presence in Asia, located in the heart of Ginza. This unparalleled brick and mortar presence is matched by the extensive product range, which includes ready-to-wear for women and men, leather goods, bags, eyewear, fragrance, shoes, jewellery and home.
“We genuinely value our loyal clients in Japan which continues to be one of our most important markets in the world,” said Bottega Veneta CEO Claus-Dietrich Lahrs. “With a comprehensive selection in a unique and beautifully designed environment, the Ginza flagship is an investment in elevating and enhancing the shopping experience of our Japanese clients, and customers throughout Asia.”
Men’s leather goods and shoes will be located on the shop’s lower level, with the ground floor reserved for women’s leather goods and eyewear. Up on the first floor is a space exclusively allocated for precious bags and personalisation services. The women’s shoe salon is also found here, and also above on the second floor, where women’s ready-to-wear is displayed. The third floor features men’s ready-to-wear and precious styles, whilst the last top floor is reserved for private appointments.
True to the spirit of Bottega Veneta, the space has a considered and thoughtful design aesthetic, reflective of Tokyo’s history, artistic heritage, and the country’s natural landscape. The exterior features Bottega Veneta’s signature intrecciato motif. But in lieu of the luxuriously soft leather strips one might expect, the facade features 900 silver square metal panels that weave together effortlessly to create the company’s iconic pattern.
The folds and pleats from the window and exterior influences the daylight that streams in, allowing the sunlight’s shape, colour and mood to evolve dynamically with the natural movement of the sun. This intentional design mirrors the philosophy of Light and Space artists from the 1960s, who were a key source of inspiration for the flagship store.
The interior’s flooring consists of natural oak flooring, featuring a linear pattern inspired by Tamo — a rare and precious species of ash tree found in Japan that is renowned for its intricately nuanced texture. Other material components include teppei-seki, Japanese slate that was used historically during the Edo period, and display tables made with hammered oak and a honeycomb texture that is inspired by traditional Japanese craftsmanship. This ode to Japan is married with Bottega Veneta’s proud Italian heritage, where
Italian marble such as Persian Red travertine is used for luxurious effect.
As the brand’s iconic flagship store, the store is outfitted with Bottega Veneta’s furniture collection. The home brand’s Tassello and Rudi collection will also be on offer in an exclusive colour palette exclusive to the Tokyo flagship, and will stand in stark contrast to the pale aesthetic of this minimalist space. In addition, iconic Italian furnishings will also be used, including Gio Ponti chairs and Sesann armchairs, all of which will provide a cosy and soothing ambience.
Bottega Veneta, 5-6-1 Ginza Chuo-Ku, Tokyo, Japan, +852 3 3538 3211