Burberry’s latest edit, which features 26 looks crafted from eco-friendly materials, also marks the introduction of a new sustainability labelling initiative.
In an effort to showcase its continued commitment to the environment, Burberry has announced the introduction of dedicated sustainability labelling across all key-product categories. This follows the launch of its industry-leading product sustainability programmes.
To mark the launch of this new labelling initiative, a ‘ReBurberry Edit’ has also been released, featuring 26 styles from the Spring/Summer 2020 collection, each recreated using innovative sustainable materials — the same ones that you’ll find across Burberry’s product range.
From now on, you’ll find a new pistachio-coloured label attached to each Burberry product, through which we’ll get to learn about the key sustainable attributes of the particular piece, and also how it has met the ‘positive attributes’ criteria set out by the brand.
This includes everything from the amount of organic or recycled content in the materials, to carbon emissions during productions, to social initiatives such as the wage or well-being support provided to workers.
“By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our responsibility agenda,” says Pam Batty, vice president of corporate responsibility at Burberry. “We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry.”
At the moment, two-thirds of the Burberry products bear labels featuring more than one positive attribute, and the brand aims to integrate such efforts into every single product by 2021.
The ReBurberry Edit, in particular, features a range of eyewear crafted from pioneering bio-based acetate, while the trench coats, parkas, capes and accessories were made, at eco-friendly facilities, using Econyl — recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic; the same material Prada has been using on its Prada Re-Nylon range. There are also outerwear pieces that were made using a different and new kind of nylon, developed from renewable resources such as castor oil, as well as polyester yarn made from recycled plastic bottles.
Take look at some of the pieces below, which are now available at select Burberry stores worldwide, including Hong Kong’s Alexandra House store.