Riccardo Tisci, former creative director at Balenciaga, has been at the creative helm at Burberry for some time now; one of his top priorities — other than bringing his love of street culture to the British heritage fashion house — has been to create a sense of continuous excitement and hype that captures the attention of fashion lovers, which was something he did even before his inaugural show at London Fashion Week. Before the show, he launched a black t-shirt featuring the brand’s new TB monogram on both Instagram and WeChat, which were only available for purchase for 24 hours. Similarly, fans were able to purchase a few selected pieces from the runway collection just 30 minutes after it ended, but again, only for a day.
To extend the enthusiasm and excitement surrounding the brand outside of the key fashion months, Tisci has also launched a brand-new B Series, from which a collection of capsule creations launch exclusively on Burberry’s social media platforms on the 17th of every month, for a limited, 24-hour time frame. Previous releases include a run of unisex white t-shirts and jersey sweatshirts featuring a red-coloured TB monogram; a series of hooded sweatshirts, track pants and baseball caps adorned with the Kingdom print; a Union Jack motif bomber jacket and a black-on-black TB monogram long sleeved t-shirt; and a red polo shirt and sweatshirt, which also featured the TB monogram.
For April, a collection of Kingdom puff sleeves — crafted from soft black leather and highlighted by an elegant yet edgy puffed design — will drop exclusively on Burb