From Dior and Stüssy to Mikimoto and Comme des Garçons, luxury houses are pushing their aesthetic boundaries by rolling out unexpected collabs with cult, streetwear labels. Ermenegildo Zegna just became the latest name to join the club.
Ermenegildo Zegna and Fear of God are two brands you would never expect to coexist in the same sentence, let alone join forces for a collaboration. And yet, here we are. The heritage menswear label from Italy has announced a capsule collection with Jerry Lorenzo of Fear of God, a cult label from Los Angeles, known for refreshed American classics and streetwear designed with luxurious materials — the type of brand you see on the homepage of Hypebeast and High Snobiety, naturally.
Artistic director of Ermenegildo Zegna, Alessandro Sartori, has put his acumen for tailoring together with Lorenzo’s stronghold on streetwear to create a full-fledged menswear line that spans apparel and accessories.
This marks the first time Fear of God has worked with a brand of Ermenegildo Zegna’s calibre, though Lorenzo is no stranger to collaborations in the streetwear territory, having launched crossovers with Nike, The Marathon Clothing, and Vans.
Similarly, this is Zegna’s first foray into the streetwear frontier with any brand. In 2019, the brand released a collection with Maserati, zoning in on causal wear, though that range was very recognisably Zegna. We currently have no word on what exactly the collection will look like until its runway debut.
The Ermenegildo Zegna x Fear of God collection is set to show on 2 March at Paris Fashion Week.
This article first appeared on Lifestyle Asia Singapore.