Earlier this year, we heard the news that LVMH — the world’s largest luxury group which owns Fendi, Dior and more — was in talks with Rihanna to launch a luxury house under her name. After months of anticipation, Riri fans will be happy to know that the luxury fashion label Fenty is finally here, with the first collection recently debuted at a pop-up store in Paris. Not only is it the first fashion brand the industry titan has launched from scratch since Christian Lacroix in 1987, it also makes Rihanna the first female designer of colour within the group.
Along with Bernard Arnault, Chairman and Chief Executive of LVMH, Rihanna — whose long resume includes pop icon, singer-songwriter, actress, make-up mogul, fashion and lingerie designer, and now CEO and artistic director — was joined at the launch party by her LVMH peers Olivier Rousteing and Maria Grazia Chiuri, creative directors of Balmain and Dior respectively.
While the exclusive event was only for the eyes of a handful of fashion insiders and editors, a video was released online hours following the Paris debut, giving the world a first look at Fenty’s first creations. Targeting the independent, modern women of today, the highly-anticipated collection covers a range of ready-to-wear from blazers to t-shirts, wide-leg trousers and denim pieces, most of which are topped with empowering design aesthetics such as cinched waists and strong shoulders. There are also shoes, bags and accessories such as fanny packs, pointed-toe strapped sandals, oversized eyewear and jewellery, making it a full-fledged collection that’s sure to excite fashion lovers worldwide.
“The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man,” says Rihanna. As far as the price tags, the first Fenty drop ranges from a €200 t-shirt to a €1,100 reversible parka coat. While these pieces are currently only available at the Paris pop-up store, the rest of the world won’t have to wait much longer, as the collection is set to launch online on 29 May. In the meantime, take a look at the full Fenty collection below.