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Salvatore Ferragamo appoints Maximilian Davis as new Creative Director

“I am grateful for the opportunity to build on the rich and profound heritage of the house.”

Salvatore Ferragamo has appointed Maximilian Davis as its new Creative Director.

Davis will officially helm the Florentine fashion house starting 16 March 2022. The appointment is certainly well-deserved: A graduate from London College of Fashion, he founded his eponymous brand in 2020, which immediately international recognition.

Much of his identity and design inspiration are derived from his Trinidadian-Jamaican origins. His confident sharp elegance, innate sophistication, sense of colour and culturally hybrid point of view arouse interest among key international media, retailers and celebrities.

“I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation,” said Marco Gobbetti, Chief Executive Officer of Salvatore Ferragamo.

 

 
 
 
 
 
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“His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values.”

Speaking on his appointment, Maximilian explained that he is deeply honoured to be joining the brand. “I am grateful for the opportunity to build on the rich and profound heritage of the house,” said Davis.

Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality, and innovation”.

(Main and featured image: Lee Whittaker)

This article was first published on Augustman Singapore.

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