Gucci is proving its interest in sustainability is not just a trend with its new Off the Grid collection.

The collection, presumably named for the lower carbon footprint it will leave behind in the environment, is the first of the Italian brand’s new sustainable range, Gucci Circular Lines. It features designs by Alessandro Michele made with eco-friendly fabrics, both recycled and organic. Think Econyl, that regenerated nylon fibre that was also used in Prada’s Re-Nylon bag collection last year and Burberry’s recent ReBurberry Edit creations.

Off the Grid showcases more possibilities of the fabric. The genderless collection comprises vibrant, monogrammed backpacks, duffel bags, totes, as well as bucket hats, caps and sneakers. Jackets, vests and tracksuits are also thrown into the mix, making for a capsule collection that would be great for outdoor and camping gear.

Gucci certainly suggests as much with its Off the Grid campaign, which stars big names like actress Jane Fonda and musicians Lil Nas X, King Princess, and Miyavi. Even more aptly cast for the occasion is British ecologist and environmentalist David de Rothschild. The star-studded ensemble was captured by photographer Harmony Korine against a rustic treehouse setting.

The Off the Grid collection is just the latest of Gucci’s efforts to go green for good. Last year, the Italian fashion brand announced that it was 100 percent carbon neutral, actively offsetting tonnes of its greenhouse gas emissions.

Other than battling the environmental crisis, Gucci has also been putting extra effort to help ignite positive change for both people and the planet. Last year, the house ditched the use of fur all together, and earlier this month, through the brand’s Chime for Change initiative, funds were raised to support victims of domestic abuse amid CoViD-19 lockdowns. The list goes on.

Meanwhile, Gucci’s parent company, Kering, has also stepped up measures to protect the environment, having recently enlisted the likes of actress and environmental activist Emma Watson to its board of directors. In 2019, the luxury group was also responsible for spearheading the Fashion Pact, an industry-wide initiative to put sustainable practices into place.

Hopefully, all of these efforts do pay off, so there’ll be plenty more greenery left on the planet for us to explore — in Gucci’s Off the Grid gear, no less.

This article first appeared on Lifestyle Asia Singapore.

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