Ever since Alessandro Michele joined Gucci, the label has been synonymous with fashionable flamboyance. The creative director has breathed new life into its designs, and the brand continues to bring innovation and unique fashions to the runway.

Meanwhile, Gucci have reopened their Elements boutique, which has been newly renovated. The store spans more 6,400 square feet and features the latest collections for both men and women. Whether you’re looking for ready-to-wear, bags, shoes, jewellery or accessories, this is the place to go.

For those who are looking for something special, the store will offer the brand’s DIY service, allowing you to express yourself in the most unique way. Inspired by the British punk movement of the 1970s, Gucci is reviving the idea that you can be creative and make something that’s all about self-expression and individuality.

Luxury fashion is much more than just the collections — it’s about the experience a brand can offer as well. Complementing Gucci’s contemporary and elegant aesthetic, the Elements store’s concept brings together the romantic and edgy side of the label. The Fall/Winter 2016 collection is now available at Elements, so you can start working on your fall wardrobe right away.
Gucci, Elements, Shop 2064, Elements, Kowloon, +852 2196 8088, gucci.com
This article is presented by Gucci.