Home > Style > Fashion > How Magnus & Novus is turning the art of tailoring into a force for good
How Magnus & Novus is turning the art of tailoring into a force for good

Magnus & Novus‘ is a name that’s likely to ring true in the ears of tailoring enthusiasts throughout Hong Kong. The artisanal menswear brand has forged quite a reputation over the years, thanks to a series of Lane Crawford concessions as well as a thriving presence online. Specialists in China-made, British-designed garments, Magnus & Novus, at its core, has always been about crafting exquisite sartorial clothing in a way that’s ethically and socially responsible. The brand’s founder, former city planner Ethan Rye, embarked on this mission after discovering the “artistry and beauty of Chinese craftsmanship” — buried beneath the country’s modern facade of vacuous mass production.

Regardless of whether you’re making a complete suit or signature ‘leisure shirt‘, the attribute which ties the whole Magnus & Novus experience together is versatility. Rye’s penchant for Savile Row has infiltrated his own brand’s house style — long skirt, draped chest, soft shoulder — but the effect is subtle; tempered by a construction that’s tailor-made for Hong Kong’s increasingly casual, humid setting. Naturally, most of the brand’s kit can be smartened up with the addition of a tie, though the primary appeal has always been how balanced every single piece feels. For time-poor professionals — probably working in one of Hong Kong’s cornerstone industries — dependable easy-wearing staples are a certified life hack. But what if they could be something more? What if every time you slipped on your perfectly brushed cotton trousers, that act meant something? Well, that’s where Save the Children comes in.


‘Changing children’s lives — one stitch at a time’

Magnus & Novus

Part of the United Nations-affiliated nonprofit network of the same name, Save the Children Hong Kong is one of 28 national organisations operating in 120 countries around the globe. This year, they’ve partnered with Magnus & Novus to help raise funds and awareness of the challenges faced by numerous children living in Mainland China. Since 2009, the organisation has been active in fundraising for early childhood care, basic education and various other programmes designed to empower disadvantaged youth residing here and in the Mainland.

Basic information about the organisation is disseminated by Magnus & Novus, but the brand’s strong suit (pun definitely intended) is its corporate clothing programme: providing bankers, lawyers and other urban professionals with the opportunity to purchase superlative work attire at a reduced price, so long as they’re willing to contribute to a great cause. Along with other industry leaders such as J.P. Morgan and The Landmark Mandarin Oriental, Magnus & Novus hope to raise HK$1 million by the end of 2019 in order to fund ongoing Save the Children projects in the region.

The heart of the programme centres on ‘business essentials’: by negotiating bulk buys with a select group of mills capable of scaling up production, Magnus & Novus are able to offer their characteristically sharp work suits — complete with hand-padded lapels and single stitch buttonholes — in an array of subsidised fabrics, curated for all but the most casual of office environments. In an effort to make the collaboration with Save the Children as accessible as possible, this subsidy has recently been extended to certain casual trouser and jacket separates, in addition to the ever-popular Magnus & Novus leisure shirt.

For each piece that is commissioned under the programme, 15 percent of the proceeds will be donated to Save the Children Hong Kong. Although the programme is aimed, by default, at medium to large-sized corporate clients, Magnus & Novus are able to offer it as part of a staff package, VIP gift or wider sponsorship agreement. To learn more about Save the Children x Magnus & Novus, visit the brand’s website.

Magnus & Novus, 11/F, Chuang’s Tower, 30-32 Connaught Road Central, Central, Hong Kong, +852 2157 3233 

Randy Lai
Having worked in the Australian digital media landscape for over 5 years, Randy has extensive experience in men's specialist categories such as classic clothing, watches and spirits. He is partial to mid-century chronographs and a nice chianti.