It is often said that high-end shoe designers are magicians, that they can read women’s minds, understand their desires and ultimately present them with the fanciest footwear imaginable. Whether or not that’s true, British designer Nicholas Kirkwood is certainly one of those leading talents who can conjure up shoe designs that most of us only dream about. After debuting at his first London Fashion Week this September, the designer recently travelled all the way from the U.K. to meet up with his Asian fanbase here in Hong Kong and sign a series of limited edition sneakers.
The special edition Kirkwood sneakers represent one of the key highlights of the new I.T Shoe Collective, a newly renovated multi-brand zone measuring 7,500 square feet, located on the M Floor of the I.T Hysan Flagship in Causeway Bay. Designed by renowned British architect Jamie Fobert, the space has been renovated with artistic and avant-garde touches, creating a vastly different consumer experience from the existing I.T stores in Hong Kong. In line with I.T’s multi-layered approach, the Shoe Collective will house over 50 selected shoes, bag labels and clothing brands.
Kirkwood’s special collection sneakers for I.T. Shoe Collective incorporate a gradient effect of neon on a pair of simple white sneakers, finished off with his signature pearl element and a black ink splash effect. During the grand opening event on 22 October, Kirkwood hand-painted the soles of the sneakers in four fluorescent hues of pink, yellow, green and blue — the special creations snatched up quickly by fashionistas and VIP shoppers alike. Among the four colours, the eye-catching pink sneakers will remain exclusively available at the Shoe Collective for a limited time only, priced at HK$5,540 per pair.
In addition to Nicholas Kirkwood, I.T gathered a group of creative talents to celebrate the grand event, including BOYY‘s designers Jesse Dorsey and Wannasiri Kongman, United Nude founder and creative director Rem D Koolhaas and Korean celebrity manicurist Park Eun Kyung. Guests were invited to choose from a variety of leather colours and bag buckles to accompany personalised BOYY handbags, while Park Eun Kyung provided nail design services incorporating special stylish touches. Neith also offered personalisation services on their limited leather eyewear cases, printed with name tags and customised stamping.
The launch of the Shoe Collective represents a significant opportunity for brands and customers to further engage in the conversation of fashion, particularly in the luxury shoes and bags sector. With a rotating selection of top-end brands, Shoe Collective is going to be a strong addition to the luxury accessories scene in Causeway Bay, sure to be swarming with bags and shoes lovers alike in coming weeks — particularly those looking to get their hands on Kirkwood’s smart limited edition sneakers.
Nicholas Kirkwood’s limited edition sneakers for I.T Shoe Collective are available for a limited time only at I.T. Shoe Collective, open daily from 10am–10pm.
I.T Shoe Collective, M Floor, Hysan Place, 1 Hysan Avenue, Causeway Bay, Hong Kong, +852 2890 7329