Here in Hong Kong, we’ve spent the better part of this year exploring beyond the confines of the bustling cityscape. From hiking and wake-surfing to campsite exploring, the lack of international travel has pushed the city into the wilderness; a new reality underpinned by the Gucci and The North Face collaboration.
A group of hikers — some clad in goose-down puffers and hiking boots; others, silk-twill shirts and houndstooth skirts — adventure through the Alps in campaign imagery creative directed by Alessandro Michele.
Grainy sepia-toned vignettes capture a nostalgic moment in time, evoking a 1970s throwback aesthetic in homage to the heyday of The North Face’s tenure as an outdoor retailer in Berkeley, California.
This is a collection in staunch execution of either brands’ commitment to sustainability, with the use of Econyl — a nylon fabric sourced from regenerated materials and ocean waste — a particular stand-out feature. Beyond a full ready-to-wear collection that encompasses soft accessories, luggage and shoes, expect unique, one-of-a-kind pieces that nod to The North Face’s outdoorsy heritage, like tents and sleeping bags.
Our picks include the gender-neutral hiking boot with the collaboration’s logo — an amalgamation of The North Face’s logo bleeding into Gucci’s web stripe — stamped on the heel and the floral-and-logo-printed belt bag, opening up into three compartments.
Dedicated Gucci pop-up stores for the collaboration will be set up on Cochrane Street, Central and Harbour City, Tsim Sha Tsui, starting from 31 December.