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It’s adventure time with Gucci and The North Face’s new collaboration

Here in Hong Kong, we’ve spent the better part of this year exploring beyond the confines of the bustling cityscape. From hiking and wake-surfing to campsite exploring, the lack of international travel has pushed the city into the wilderness; a new reality underpinned by the Gucci and The North Face collaboration.

A group of hikers — some clad in goose-down puffers and hiking boots; others, silk-twill shirts and houndstooth skirts — adventure through the Alps in campaign imagery creative directed by Alessandro Michele.

Grainy sepia-toned vignettes capture a nostalgic moment in time, evoking a 1970s throwback aesthetic in homage to the heyday of The North Face’s tenure as an outdoor retailer in Berkeley, California.

This is a collection in staunch execution of either brands’ commitment to sustainability, with the use of Econyl — a nylon fabric sourced from regenerated materials and ocean waste — a particular stand-out feature. Beyond a full ready-to-wear collection that encompasses soft accessories, luggage and shoes, expect unique, one-of-a-kind pieces that nod to The North Face’s outdoorsy heritage, like tents and sleeping bags.

Our picks include the gender-neutral hiking boot with the collaboration’s logo — an amalgamation of The North Face’s logo bleeding into Gucci’s web stripe — stamped on the heel and the floral-and-logo-printed belt bag, opening up into three compartments.

Dedicated Gucci pop-up stores for the collaboration will be set up on Cochrane Street, Central and Harbour City, Tsim Sha Tsui, starting from 31 December.

Joey Wong
Constantly in pursuit of a multi-hyphenated career, Joey has written her way through fashion trends, youth culture and luxury retail in New York and Hong Kong. Beyond internet adventures tracking down the perfect vintage find, you can probably catch her sipping on her third oat milk latte of the day in the city’s newest café. She’s currently mourning the loss of TikTok in Hong Kong.