If you thought that Shake Shack was the most interesting development at ifc this year, you’d probably be right — insofar as food’s concerned. This month, the renowned retail complex is getting a slew of new openings: so you’ve got plenty of browsing options to follow your repast of chick’n shack and crinkle cut fries. From iconic eyewear brands to modern apothecaries, here are six of the most stylish new brands to hit ifc mall.

Malin+Goetz

ifc mall

The new Malin+Goetz store, located on podium level 1, marks the American skincare giant’s first foray into Asia. Popular for their tried and true “2-Step Everyday Essentials”, the brand’s newest Hong Kong outpost offers the full range of facial cleansers and moisturisers that have long been bestsellers in their LA, NYC and London locations. Apropos of their image as a contemporary, local pharmacy, the brand’s Hong Kong store is a Kubrickian vision — intended to evoke a holodeck-esque atmosphere in which every product is neatly compartmentalised.

Malin+Goetz, Shop 1080, Podium Level 1, ifc mall, Central, Hong Kong, +852 2326 3678

Falke

ifc mall
(Image source: Underlines Magazine)

Franz Falke-Rohen’s eponymous hosiery brand (founded in 1895) gets its first Hong Kong flagship with a space on level 3 of the mall. For over 100 years, Falke has been producing best-in-class hosiery including socks and stockings for an array of occasions and body shapes. Known for designs which incorporate reinforced stress areas, the brand is a perfect destination for those seeking thoughtful, practical gifting options.

Falke, Shop 3092B, Podium Level 3, ifc mall, Central, Hong Kong, +852 2377 9907 

Oliver Peoples 

ifc mall

Among the most recognisable names in luxury eyewear today, Oliver Peoples makes its much-anticipated debut at ifc this month. Channelling a mixture of mid-century California and chinoiserie, the American designer’s new Hong Kong flagship is more than just a pretty face. Customers at the ifc boutique will have access to a (region exclusive) 20-piece lineup of the brand’s MP-2: the consummate Oliver Peoples style that features P3 lenses, deadstock acetate and “HK Exclusive” engraving.

Oliver Peoples, Shop 2005, Level 2, ifc mall, Central, Hong Kong, +852 3974 636

Officine Panerai

ifc mall

Panerai’s ifc boutique has long been an unmissable sight on podium level 1 but this month the Florentine dive watch maker relaunches with a totally overhauled space courtesy of Spanish designer Patricia Urquiola. Incorporating thematic references to the world of luxury yachting, the revamped ifc store utilises a number of distinctive elements like oak, corrugated glass and luccicoso marble — the perfect environ in which to view new releases like the 38mm Luminor.

Officine Panerai, Shop 1003B, Podium Level 1, ifc mall, Central, Hong Kong, +852 2668 5810

Diptyque

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Though Diptyque is no stranger to Hong Kong, the arrival of Malin+Goetz precipitated a refresh for the perfumer’s ifc location. The new boutique is based across the way: centred around a milky and fluorescent column, seemingly carved from dozens of the brand’s classic candles. Aficionados of Nicolas Lefeuvre will also recognise the store’s new fit out: replete with empanelled references to the French painter’s Land(e)scapes series which first debuted in 2017.

Diptyque, Shop 1083, Podium Level 1, ifc mall, Central, Hong Kong, +852 2521 6799  

Boucheron

ifc mall

To celebrate its 160th anniversary this year, Parisian jeweller Boucheron is opening another boutique in late August. The new ifc location recalls the bone colour scheme and classicist interiors of the maison’s historic Place Vendôme flagship. The brand’s custom ordering service will also be available through its ifc boutique — allowing clients to commission unique and exceptional exemplars of haute joaillerie.

Boucheron, Shop 2028A, Podium Level 2, ifc mall, Central, Hong Kong, +852 2762 7829 

Randy Lai
Editor
Having worked in the Australian digital media landscape for over 5 years, Randy has extensive experience in men's specialist categories such as classic clothing, watches and spirits. He is partial to mid-century chronographs and a nice chianti.