Seems like the secret lies in monograms. Or anagrams, in this case.

The great comeback of monogram is a veritable topic. In fact, we’ve waxed rhapsodic about its return. The nostalgia. The vintage appeal. The introspective on heritage House codes. And while all timeless and admirable classics, none, perhaps, extend the same modish allure as the patterns on Loewe’s newest Anagram Jacquard.

Smartly toeing the line between two aesthetics, Loewe’s Anagram Jacquard is both a contemporary renewal of the retro edition and a muted version of the ostentatious logomania. It’s instantly recognisable up close but surreptitiously undistinguishable afar. Wonderful versatility. A breathe of fresh air on a done-again trope. 

Here, the quartet of interlocking L’s in the iconic Baroque-style script, first ideated in 1970 by Spanish painter Vincente Vela and then refined by current creative director Jonathan Anderson, is gracefully calligraphed in white against a beige canvas, or charcoal on grey if considering the other colourway.

On its own, it’s an emblematic indicator of the Spanish House’s renowned leatherwork — proudly marked upon the corners of popular Gate and Puzzle silhouettes; set as centrepiece on ready-to-wear pieces; and the chosen hardware upon leather accessories. It carries a reputation on its own. What’s new is the recurrent form of the anagram. An original kaleidoscopic showpiece of mesmerising florid grids stitched onto a lightweight canvas jacquard that works to soften the orderly formation, bestowing a palpable elegance in every flick and curve.

loewe anagram jacquard
Anagram Jacquard: Horseshoe, Hammock, Balloon

The Anagram Jacquard collection is currently a line-up of five bags: Three primed with an all-over pattern  — the Hammock, Balloon and Cubi — and two with a simple stand-alone stamp — the Horseshoe and Anagram. Staying true to the distinct savoir-faire of the Spanish brand, each piece is meticulously hand-made by local artisans at the Loewe ateliers in Spain. The colour story is also a telling of the pared-back, elevated simplicity, with only two neutral combinations available: ecru and tan or anthracite with black.

loewe anagram jacquard
Anagram Jacquard: Balloon, Hammock, Cubi (Image courtesy of Loewe)

If questions of longevity and wearability of monogrammed pieces have you mulling back and forth, the Loewe Anagram Jacquard is an innocuous place to begin. It has the statement of an allover logo, but also done with considered sophistication. A well and truly Loewe edit.

Discover more of the Anagram Jacquard collection here. The collection is available online and at local Loewe boutiques in Hong Kong.

Header image courtesy of Loewe.

Lorria Sahmet
Style Editor
Two years of covering luxury retail later, Lorria is thrilled to continue writing about what she loves best: fashion and food. When not roaming around garden centres hauling back new plants for her indoor jungle, she is most likely hunting down the best fries in the city. She's happiest by the ocean with a fishbowl glass of ice-cold Aperol spritz.