It’s official: Wearing your political affiliations/brand loyalty across your chest is no longer considered distasteful, but is instead, very on trend. For the Spring/Summer 2018 season, almost every luxury fashion house — including Fendi, Gucci, Balenciaga and Vetements, amongst others — has continued to revive the logomania trend from the 1990s, stamping their logos across every piece of clothing and on bold accessories. Come join the hype as we bring you our top 9 logo-filled picks for the season ahead.

LOGOMANIA
Luxury fashion houses continue to revive the ’90s logomania trend for the Spring/Summer 2018 season.
1

Part of their SS18 collaboration, Vetements uses the iconic logo of Tommy Hilfiger, printed across the label’s signature oversized silhouettes. This poppy-red sweatshirt is crafted from loop-back cotton-blend jersey and features the collective’s logo, while the season gets printed on the hood.

Shop from Matchesfashion.

2

Crafted in Italy using technical fabric and black leather, this slim backpack by Fendi features rubber patches and a zip pocket — embellished with inlaid colour-block FENDI writing —  attached to the front of the bag. There is also a set of double handles and slim shoulder straps with buckles for easy adjustment.

Shop from Fendi.

3

Favoured by stylish celebrities like John Legend, Givenchy‘s ‘Active’ sneakers are crafted in Italy from a combination of leather and mesh, finished with supportive elasticated bands emblazoned with the Parisian label’s clean-lined moniker.

Shop from Mr Porter.

4

Valentino puts a classy spin on the logomania trend with this VLTN couture shirt, which is crafted from crisp white cotton and features a classic collar, a back pleat and the new VLTN logo printed across the chest.

Shop from Valentino.

5

Balenciaga’s cotton-poplin jacket is crafted in France and features a high neck design, a grey, white and navy sports-style aesthetic, as well as elasticated cuffs, drawstring ties at the hem and a bold black logo across the front.

Shop from Balenciaga.

6

This khaki-green cap by Gucci is crafted from cotton and embroidered with the words ‘Loved’ and ‘Gucci’ on each side. It also features a small straight peak, and fastens with an adjustable gold-tone metal and Velcro back strap.

Shop from Matchesfashion.

7

Crafted from soft cotton , this t-shirt by Loewe is stamped with the brand’s logo in a bold shade, adding a striking branded punch to your casual collection.

Shop from Lane Crawford and Farfetch.

8

Ports 1961 has collaborated with Everlast to bring us a bold new collection inspired by the New York hip-hop scene during the early 80s. This tracksuit features a white and red colour combination, which, according to a statement by the brand, is meant to project an image of strength and solidarity against adversity.

Shop from Ports 1961.

9

These Vetements x Reebok‘s ‘Logo Instapump Fury’ sneakers are made from branded mesh, leather and rubber, and can be inflated using the eye-roll or kissing-face emoji pumps for a secure fit.

Shop from Mr Porter.

Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.