It was towards the end of the new five-day schedule at New York Fashion Week, where Marc Jacobs — recently the first winner of MTV’s inaugural Fashion Trailblazer Award — presented his Spring/Summer 2020 collection for the world to see.
The presentation coincidentally landed on the 19th anniversary of 11 September, and Jacobs, reflecting on all that happened 18 years ago, took a moment in his show notes to acknowledge the traumatising event that occurred within 24 hours after his fashion show ran that year at Pier 54 — a location that was only a few hundred metres from the Twin Towers. That evening, he had even thrown a post-show party with the dual skyscrapers as a backdrop, where guests celebrated the joyful ’70s-inspired collection that quickly formed a painful contrast to what happened the next day.
Taking this away as a reminder of how fragile life is, Jacobs, through his Spring/Summer 2020 collection, sent a message of the importance to indulge in and preach for “a world of hope and joy and beauty and colour and diversity and equality and individuality”. Feeling extra reminiscent, he dedicated the collection as odes to the people that he loved. “The fact that Doris Day died and we looked at a picture of her in a beautiful Norman Norell sequinned gown and a coat with a matching sequinned lining. Karl Lagerfeld died and we had Karl in mind, and Chanel. None of these things I haven’t loved before,” said Jacobs in an interview with WWD. “But, you know, you keep them alive by honouring them, by repeating them, by crediting them and by letting them continue to inspire you.”
With that in mind, Jacobs sent models strutting down the runway against the melody of “Dream a Little Dream”, each in character filled with attitude and a sense of individuality inspired by those Jacobs paid tribute to, whether the genius Karl Lagerfield, the cheerful and bright-eyed Doris Day, the incomparably stylish Lee Radziwill or the effortlessly cool Anita Pallenberg.
“This show…is a celebration of life, joy, equality, individuality, optimism, happiness, indulgence, dreams and a future unwritten as we continue to learn from our past and the history of fashion…” said Jacobs in an Instagram caption.
We don’t know about you, but we’re feeling overwhelmed with mixed feelings of sentiment and happiness at the sight of this collection.
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Head to Marc Jacobs’ official site for more photos and videos.