American songwriter and record producer Pharrell Williams is no stranger to Chanel: he’s the brand ambassador for the Gabrielle bag, and has also appeared on the runway several times over the years. Their partnership is set to reach new heights this month with the launch of the highly anticipated Chanel Pharrell capsule collection, set to arrive in selected stores across the world — including Hong Kong — on 4 April.
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The unisex collection is comprised of over 40 pieces ranging from ready-to-wear (dresses and t-shirts) to accessories (belts, jewellery, sunglasses and small leather goods) and footwear (sneakers, loafers and mules), all vibrantly coloured and topped with Chanel’s signature motifs as seen through the lens of Pharrell’s playful personal style. Popular highlights include the rapper’s iterations of the house’s round sunglasses, a white t-shirt embroidered with ‘Chanel Pharrell’ in red on the chest, a large green top handle cotton tote bag, a yellow sweatshirt adorned with playful motifs of Chanel, and last but not least, the custom Chanel x Pharrell sneakers.
On the occasion of last week’s opening of the house’s first flagship boutique in Seoul and the 10th boutique across the country, South Korean fans were able to enjoy world exclusivity on the Chanel Pharrell capsule collection ahead of everyone else. Though we won’t get to see these urban creations in real life until this Thursday, we were able to get a preview of what to expect through images from the buzzing in-store event and after party, where Pharrell and some of the celebrity guests — including Soo-Joo Park, Jennie Kim and Anna Kim — were spotted wearing products from the collection.
Ahead of the collection’s world debut, Williams revealed the idea and inspirations behind the capsule creations in the latest Métier Class by CHANEL podcast. He said, “I felt like this is just bringing humanity together, you know, when you say ‘unisex’ you’re talking about mankind. You’re not talking about a gender specifically; that’s a topic today, you know, and well needed, right? So I was happy to be able to do that, and I wanted to just do it with colours as well, and so that’s pretty much what it is — unisex and colour by Chanel and Pharrell.”
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