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You gotta catch what Pokémon and Billionaire Boys Club are dropping

The Billionaire Boys Club x Pokémon capsule celebrates the legacy of Ash Ketchum, Pikachu and the whole gang.

Okay, I’ll admit it: I never had a Pokémon phase.

Freshly into my 10s and figuring out which persona my double-digits self was about to take on (it was somewhere between James Bond and Star Fox‘s Fox McCloud), I had seemingly just aged out of my interest window for “taming” a cute yellow rabbit-fox-thing via GameBoy. My friends and I had N64s now; Mario Mario (no, really, that’s his name) and his contemporaries remained an essential anchor to our childhoods, but by the time the thought of catching ’em all debuted in the States, 1998, we’d already learned the maps in Goldeneye like the backs of our tiny little hands. We had remote mines now; there was no going back.

That was before Pikachu and friends became the globe-conquering cultural force they’ve been for the last 25 years. And sure, I dabbled along the way. I cut my teeth on Starmies and Snorlaxes and the like through Smash Bros. appearances; there was also that one summer — 2015? — that we all played Pokémon Go and then forgot about it forever. I even copped Pokémon Legends: Arceus when it dropped for the Switch earlier this year (though I haven’t touched it since).

Nevertheless, to claim Poké-culture as my own would be very poseur of me. And that’s exactly why BBC’s new collab with the colourful crew of pocket monsters has me feeling so conflicted. I mean, tell me this sweater isn’t absolute gas:

The full capsule is six pieces, and in addition to the sweater above, includes a Starfield Pikachu hoodie, a Digibit Pokémon tee, a Mewtwo x BBC Arch Logo tee, a Starfield Pikachu tote and a Pokémon vs Mewtwo rug.

And given that Kantan Games recently announced that 2021 brought record profits to the franchise, it’s safe to say Pokémon won’t be going anywhere anytime soon. Never too late to become a fan, I guess?

The Billionaire Boys Club x Pokémon capsule is available from Friday, 12 August at BBC’s global flagships in the US, Europe, Japan, Hong Kong and Taiwan, as well as online at bbcicecream.com.

Nathan Erickson


Born in Seoul and based in Hong Kong, Nathan has been writing about culture, style and food for some of the world's biggest publications for over a decade. He's loyal to tequila soda and Canon lenses, and still produces music in his spare time. (Charley is his Korean name.)

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