Teaming up with Sotheby’s, Prada is launching a charity auction featuring collectibles from its FW20 shows including backstage photos, runway décor and more.
This season, in lieu of a fashion campaign, Prada is partnering up with Sotheby’s for a special auction, with all proceeds going to UNESCO educational projects to help make education available to vulnerable populations around the world.
The decision was made in response to the CoViD-19 pandemic and its disruption of the fashion world. What does fashion matter at a time like this? In a press statement, Prada offered: “The purpose of fashion, not only within a crisis but within culture as a whole, is as a meaningful and useful tool to affect change.”
So what exactly is going under the hammer? For starters, the clothes. You’ll be able to get your hands on runway pieces worn by models from both the Prada men’s and women’s fashion shows for the FW20 season. Special highlights include a coat and a pair of Prada Techno Stretch fabric sneakers from the men’s collection, as well as tiny bracelet-bags and a fringe blazer worn by Gigi Hadid as she strode down the runway. You’ll also find leather handbags, dresses, and logo headbands thrown into the mix.
Garments aside, Prada is also auctioning off other mementos from its Milan shows. Prints of backstage photos, fashion show invitations, and even runway décor (remember that centrepiece fixture of the man on a horse?) will be made available for bidders to keep a piece of the Prada universe. These items are all imbued with the mystique of the fashion show, the insider- and invite-only event which might soon be a thing of the past one day as designers continue to innovate in how they present their collections.
What really makes them collector’s items for Pradaphiles, though, is that they come from some of the last solo efforts by Miuccia Prada, who will be joined by Raf Simons from next season onwards.
If you’re feeling nostalgic already, look out for the entire auction catalogue, which will be revealed online on 2 October in time for the auction. For now, you can get a glimpse of the collection at Prada’s website.
(Header photo credit: Prada)
This article was first published on Lifestyle Asia Singapore.