As everyone is eagerly waiting to see what Riccardo Tisci — formerly the creative director for Givenchy — will do for Burberry at his debut runway show at fashion week come September, the Italian designer has decided to surprise us ahead of time by revealing a new logo and monogram design for the British heritage brand.
Enlisting art director and graphic designer Peter Saville (the same designer behind Raf Simon’s new Calvin Klein logo) for the design job, the resulting logo departs drastically from the elegance of its two-decade-old classic design, and features a contemporary aesthetic in a bold, sleek and capitalised sans-serif font. The new monogram, meanwhile, appears in an interlocking pattern with letters ‘T’ and ‘B’ — the initials of the house’s founder Thomas Burberry — completed with a colour palette of orange, white, and Burberry’s signature beige.
“Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house,” commented Tisci.
According to some of the brand’s instagram posts revealing email exchanges between Tisci and Saville, the new designs were sparked by the creative director’s visit to the Burberry archives earlier in April, where he discovered a particular logo from 1908, and a monogram for Thomas Burberry that he felt to be rather contemporary. In addition, the emails gave us an insight into how quickly Saville managed to deliver the end results in a matter of weeks, as opposed to months, which is the usual timeframe required for this kind of project.
We’re not sure how we feel about these new designs just yet, but what we do know is that they signify some drastic changes ahead at Burberry. The fashion world will be waiting anxiously to see what else Tisci has in store.