With lockdown measures continuing to be in force in many countries, it has just been announced that men’s fashion week in both Milan and Paris will be entirely digital.

Hot off the heels of news that London Fashion Week will take place exclusively online, the Camera Nazionale della Moda Italiana (the National Chamber of Italian Fashion) has just announced that Milan Fashion Week, set to run 14–17 July, will also be 100 percent digital, and will focus on 2021 collections and pre-collections for both men and women — decisions that have been motivated by the response to the ongoing health crisis and lockdown measures that are in force in many countries.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

CNMI presents the first #MilanoDigitalFashionWeek ! From July 14th to July 17th, a special digital event will take place where Brands will present their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections. The digital platform will feature presentations in live streaming, keynotes by relevant personalities and live performances; in addition to interviews, behind the scenes of creative moments and exclusive photo & video content, with the aim to create a rich and varied schedule of use to all operators and enthusiasts of the fashion system. Stay tuned for the next #MFW 🇮🇹✨ Link in bio for the full article

A post shared by Milano Fashion Week (@cameramoda) on

Officially named Milano Fashion Week Digital, this virtual fashion week will take the form of an online digital platform, where provisions of a wide variety of content — including photographs, showroom videos, interviews, webinars, keynotes, live performances and behind-the-scenes footage — will be available.

Paris, on the other hand, has also confirmed to take its men’s fashion week online. This news came shortly after that of Milan’s, and according to Fédération de la Haute Couture et de la Mode, the Paris iteration, set to host from 9–13 July, will be a little different than its peers’.

While the digital fashion weeks in London and Milan are open to designers of both menswear and womenswear and offers a wide range of contents, Paris will stick to the initial structure of showcasing solely menswear brands, and presents only in video or film.

In the wake of London, Milan and Paris, it remains to be seen if New York will also embrace the new trend for digital fashion weeks.

This article was published via AFP Relaxnews.

Staff Writer