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Sony PlayStation taps Travis Scott with an upcoming collaboration

Sony’s PlayStation division has signed on Travis Scott as a strategic creative planner — along with his own sneaker of course.

2020 has been nothing but a rollercoaster ride of ups and downs. While CoViD-19 remains to be the prevalent issue, the world of tech and gaming shone brighter than ever. One of the more notable standouts has to be the imminent debut of the highly anticipated Sony PlayStation 5 (PS5).

PS5 Digital Edition

The next-gen gaming console is slated for a 19th November 2020 global release. 2020 has also seen the likes of Travis Scott making massive waves — he’s worked with Fortnite for a virtual concert as well as collaborated with McDonald’s for a limited-time-only burger. Let’s also not forget the sneakers that he’s dropped along the way.

As stated in its official blog post, PlayStation sought to work with Scott due to him being an avid fan. The announcement rolled out with a short black-and-white video to kick off the unexpected partnership. The video first showcased the team that worked on the PS5, dressed from head-to-toe in Cactus Jack merch. It also gave avid sneakerheads a preview of the never-before-seen Travis Scott x PlayStation Nike Dunk Lows.

That’s right: the Travis Scott x PlayStation Nike Dunk Lows looks just as fresh as it sounds. Some of the biggest accents are the signature Swooshes as well as the PS logo on the heel of the sneakers. Aside from the sneaker preview, it also shows Scott starting up the PS5 with the next-gen DualSense controller. Soon after, Scott is seen being blown away — literally — by what the PS5 can offer.

The upcoming Travis Scott x PS5 x Nike Dunk Lows

It’s not every day that a name like PlayStation and Travis Scott come together, but it’s not all that surprising as well. Scott has a major influence in the world of fashion, music, streetwear, and now video games. His collab with PlayStation isn’t all that surprising either, given that his fan base is mostly teens and young adults — all of whom will probably want to buy a PS5. Can we expect a Cactus Jack game in the near future too?

This is what Scott had to say after PlayStation made it official that he will be coming on as a strategic creative planner.

“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family responds, and I look forward to running some games with everybody very soon!”

Travis Scott

Check out the video below for the announcement.

This article was first published on Lifestyle Asia Kuala Lumpur.


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