Loro Piana’s new concept store, the Rare Walk, shines a spotlight on the brand’s footwear range.

Known for its superlative textiles and goods made using the absolute finest and rarest raw materials in the world, Loro Piana has long been the go-to for its vicuña wool and cashmere (what’s also known as the wool worth more than gold). But the Italian mill is capable of so much more that ready-to-wear pieces that excels in both form and function. With its new concept store, now opened at K11 Musea, the brand wishes to shine a spotlight on its footwear range, all made with the same uncompromising passion for luxury and excellence the brand is celebrated for.

Loro Piana Rare Walk store at K11 Musea Hong Kong
Loro Piana’s Rare Walk store at K11 Musea is the first in all of Asia.

Dubbed the Rare Walk, this concept store is the very first in Asia that dedicates entirely to the house’s shoe collection. Highlighting the joint heritage of both Loro Piana and Hong Kong, you’ll discover that all shoes are displayed on shelves made with the brand’s celebrated fine cashmere, whilst paying homage to one of the most astute yet traditional local construction techniques in our city: bamboo scaffolding.

Loro Piana Rare Walk store at K11 Musea Hong Kong
The store design combines Loro Piana’s brand DNA and Hong Kong’s unique heritage.

To take it further, the picturesque mountainscape surrounding Hong Kong can be found depicted on the fabric wall behind the bamboo framework, acting as a reminder and celebration of how the modernised city we all know today was actually built from the tradition and technology developed upon the resilience and strength of a plant — a story that mirrors Loro Piana’s own DNA of pursuing innovation based on the solid root of its history.

Proudly displayed on this unique bamboo framework is a complete range of Loro Piana’s footwear creations — including the iconic White Sole line and the 360 LP Flexy Walk sneakers — all crafted by hand using a combination of modern styling, exceptional materials and manufacturing know-how. These creations are all available in a range of styles that are exclusive to this location.

Our favourite has to be the sleek and polished 360 LP Flexy Walk sneakers, which are meticulously crafted from the brand’s iconic Wish Wool — an exceptionally fine fibre made from selected Merino sheep bred in Australia and New Zealand. This rare material is celebrated for its natural breathability, softness and, not-to-mention, featherlight weight. That’s why these stylish kicks only weigh a mere 360 grams, hence the name.

While you’re there, don’t forget to take advantage of the Made To Order service available for the 360 LP Flexy Walk sneakers — a service that is exclusive to this store. Through the use of a digital simulator, you’ll be able to choose from an extended range of vibrant colours until you find the perfect combination that truly expresses your individual style.

Discover more about Loro Piana’s footwear collections at loropiana.com, or visit the Rare Walk store today.

Loro Piana Rare Walk store
Address
Shop 006A, G/F, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
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Cindie Chan
Style Editor
Fashion blogger turned editor, Cindie has spent over seven years covering all things stylish in the digital world. When she’s not busy poring over the latest covetable releases or attending the most talked-about fashion events in town, you’ll find her enjoying some precious downtime with her newborn son and sweet dog Rosy.