Swifties, get your wallets ready: Stella McCartney has teamed up with Taylor Swift for an exclusive collaboration, launching a fashion line inspired by the singer’s seventh studio album, Lover.
The exciting partnership was first announced in June, promising to be a collection filled with fun, bold, cotton candy-coloured pieces celebrating the friendship between the two. Other than Swift’s new album, the range is also inspired by a number of things that both women love — such as vintage graffiti, band tees, nostalgic memorabilia, lyrics from Swift’s songs and even her cat, Benjamin Button — and comprises t-shirts, sweatshirts, jackets, bags and even a reusable water bottle.
Living up to McCartney’s eco-friendly ethos, the line is designed with sustainability in mind, with all the jersey pieces made from sustainable organic cotton. The bomber jacket (approx. HK$15,647), meanwhile, is made from sustainable viscose, and features an airbrushed heart at the front and glass rhinestone detailing. The logo handbag (approx. HK$6,235) is crafted from oyster-hued Eco Alter-Nappa leather, which not only contains recycled polyester and oils from vegetable waste, but is also solvent-free.
Both the jacket and bag will be produced in an extremely limited run; fans can order them exclusively on StellaMcCartney.com, or at the brand’s standalone stores in London and New York starting 22 August. There will also be a pop-up store launching in New York City from 23 to 25 August, where these special creations will be showcased alongside the new seasonal collection.
The Stella McCartney x Taylor Swift collection is set to launch on 23 August, aligning with the release of Swift’s Lover album. McCartney will join Swift at a YouTube live event at 5pm on 22 August, EST (5am on 23 August, HKT), during which they’ll present the new pieces from the joint collaboration. Stay tuned to their social channels and follow #StellaxTaylorSwift for exclusive behind-the-scenes photos and other exciting announcements.