All the most hyped new sneaker drops, under-the-radar gems expected to garner skyrocketing prices and rumoured releases to check out this month, from our contributor, Sneaker Surge HK‘s Mira Uttamchandani.
What is it about sneakers? The sneaker world — for those who stand on the sidelines — can look like just a crazy circus of releases every week, an unprecedented fever for footwear for what is essentially a game of supply and demand. But for those who are in the business of following, collecting — yes, even flipping — hyped sneakers, it becomes a thrilling chase to discover the storytelling behind each shoe.
Whether it’s Michael Jordan’s triumph in a certain year; an unlikely collaboration with an haute fashion house; or a new advancement in technology, it’s these back stories that spark a shoe’s (often renewed) relevance and are what make sneakerheads consider each drop to be as compelling as modern art. And thankfully, working in the sneaker business at Sneaker Surge HK, I’ve got the intel on what people want.
Without further ado, here’s our list of recent and upcoming sneaker drops that we expect to make a splash.
Travis Scott is at it again with this new collaboration with Nike — previously announced via retro 90’s-era website — and currently one of the most talked-about releases of the summer. The ‘Cactus Trails’ concept is all about imaginative time travel, fitting a hiking and wilderness survival motif that ties in with Scott’s expanded merch collection. The packaging is unique, and limited pairs come with a ‘desert escape kit’, ‘pre-worn’ socks and a ‘bag of real shoe sand’. If you missed it, at least you get to still have a bit of the fun on the fully formed (fake) Cactus Trails Trading Co. web store.
An important shoe style to watch this summer is the 4D runners being released by Adidas, which adopt a 4D technology for its pioneering midsoles to a) reduce waste and b) offer extra support with its unique lattice design. So far, multiple designers have collaborated with Adidas to create their own version of 4D runners, from Stella McCartney to Daniel Arsham to Pharrell Williams — the latter of which is shown here in its olive colourway.
Dropping this summer with four iterations, the Nike ‘Space Hippies’ claim to have the lowest carbon footprint ever — they’re apparently made from junk materials found on Nike factory floors. It pushes for a circular economy and sets the bar for other companies when thinking about how they put a product together. Everyone who believes in sustainable fashion will want a pair of these, and even big sneakerheads who know that it’s released in limited quantities will want one too. The idea that ‘sustainable sneakers’ will be in high demand shows we’re in a progressive world and Nike is doing its part in changing the sneaker game.
Slated to be released mid-month, these earth-toned Yeezys are the first return to a neutral brown-taupe hue for this silhouette since the Turtle Dove Yeezys in 2015. Available in full family sizing from infant to adult sizes, what’s cool about this design is the silver-grey outer stripe, available in reflective and non-reflective versions. Wrapping up the design you have an interesting milky-white translucent midsole and a thin gum rubber outsole.
Released in 2016, you can consider these Retro High OG 1’s in the iconic ‘Bred’ colourway (and the ‘Rookie of the Year‘ edition in Golden Harvest, citing MJ’s outfit when he made his 1985 acceptance speech) to be two timeless, must-have Jordan sneakers. The shoe got its ‘Banned’ moniker as they were literally banned from the NBA — Jordan was fined US$500 per game for wearing them, which Nike covered, naturally. They are especially hyped after the release of the documentary ‘The Last Dance‘ as well as ‘One Man and His Shoes.” Cop these last pairs from Farfetch while you can.
Announced earlier in February, the Yeezy 700 MNVN features 100 percent sustainable cotton, and the shoe itself is rated four out of five by independent ethical brand rating agency Good On You. It’s available in full family sizing with infants, kids and adult sizes. They were initially launched exclusively for New York, London and Tokyo retailers, but now you can get ’em off Farfetch.
First teased during Paris Fashion Week, these pair have gone through quite a bit of an evolution, changing its name from ‘Vaporpegasus’ to ‘Vaporwaffle,’ keeping in line with Sacai’s previous releases with Nike. Detailed photos were first seen on @Solebyjc, with four colourways expected including Sail, Light Bone, Game Royal and Sport Fuchsia. Expected to release ‘summer 2020’.
This crossover between Dior and Jordan was initially meant to release in April 2020 as part of a capsule collection that also includes clothing, accessories and the signed Air Jordan. Artists like Daniel Arsham and Travis Scott (who also modelled for the collection) have teased the shoe already, and the anticipation is only growing after it was postponed to an unknown date this summer due to CoViD-19. The number of pairs released in the High tops and the Lows have a significance: 8500 high tops are attributed to the release of Jordan 1’s in 1985, whilst the 4700 pairs of lows commemorate the new Dior ‘look’ that debuted in 1947. It’s even more exciting when you see people making customised versions of the same shoe ahead of its official launch, because the originals are so hard to get a hold of.
An Air force 1 is a shoe that everyone can appreciate, it’s accessible, it’s a classic and it’s versatile. Unless it’s a cross collaboration, it usually doesn’t require standing in crazy lines to get a pair. That said, these unique women’s shoes might be grabbing more attention soon. Available in two colourways — ‘Reveal’ and ‘Tear Away’ — There is a DIY element to the shoe which allows not only for the buyer to be creative, but also stand out from the crowd as each shoe will be customised depending on how much you (bear to) tear away the white textile to reveal the bright premium leather underneath.
Converse has teamed up with Fear of God’s diffusion label Essentials with a monochrome must-have that’s already proved to be a hit: It was first sold out in 2018, but recently re-released on 21 May 2020 — to be sold out in most places (again). It just goes to show anything with Jerry Lorenzo’s name attached to it tends to get snapped up super quick. Cop these cream pair at Farfetch while you can.