With Paris announcing the cancellation of its upcoming men’s and haute couture fashion weeks, London is next to voice out its arrangements to the fashion calendar.
Stay-at-home orders for a large proportion of the global population has forced the brands, organisations and institutions of the world of fashion to take radical steps, notably with regard to runway shows.
What format will be adopted for forthcoming fashion weeks? How do designers and brands intend to present their future collections? Will fashion shows be open to the public? The biggest institutions in the world of fashion are seeking solutions to these questions, now that Paris’ men’s and haute couture fashion shows that were scheduled for June and July have been cancelled in response to the coronavirus pandemic.
The British Fashion Council has just provided some answers with the announcement that binary shows will no longer be held in the British capital, effectively putting an end to London Fashion Week Men’s for good. From now on, there will be one ‘genderless’ platform, where designers present their collections and brand identities at a combined London Fashion Week.
The change will come into effect this June on dates that were initially planned for London Week Men’s (from 12–14 June) with a 100 percent digital showcase, in line with social distancing measures. Following its launch, Londonfashionweek.co.uk will be open to both the professionals and the public from all over the world. The new platform will feature multimedia content by designers, creative artists and brand partners in the form of interviews, podcasts, designers’ notes, webinars and digital showrooms.
With the new format, the British Fashion Council is hoping to enable brands and designers to sell their existing collections to the public, and collections for seasons to come to retailers.
As it stands, the names of the designers participating in this first session have yet to be disclosed. However, the schedule is expected to be busier than usual now that it involves both women’s and men’s clothing. It also remains to be seen whether the new format will also be embraced by New York, Milan and Paris, which have yet to communicate on their plans.
This article is published via AFP Relaxnews.